While the craft beer enthusiasts are certainly going strong, Jim Beam is hoping to tap into a different segment of the population with its new campaign: drinkers who are tired of hearing about the latest brewing techniques and just want a refreshing beverage–without the bloat and extra carbs. The bourbon brand’s new ad, part of…
More Money Is Flowing Into Green Energy Than Ever Before. Here’s Why. | WSJ
CBS’ Grammy Awards Rescheduled Due To COVID-19
The event was scheduled to air on CBS on Jan. 31, 2021 and will now air March 14, 2021. CBS and The Recording Academy cite the current situation: Hospital services in California are becoming
overwhelmed and ICU beds are reaching capacity.
overwhelmed and ICU beds are reaching capacity.
Bringing Back Music Videos: Q&A With Vevo’s Kevin McGurn
Vevo’s music videos “can be bought just like TV, and delivered directly to viewers watching in the living room.”
Trump Cleaned Up 5G
The Privacy Sandbox And A Pre-emptive Breakup Of Google?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Like most of you, I’ve been following Google’s announcement of the Privacy Sandbox, the eventual depreciation of third-parties cookies in Chrome and the… Continue reading »
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Essential Fourth-Quarter Stats for the Media and Tech Industries
Again, I have been distracted this quarter with the election and Covid data absorbing my life. Back to my Q4 insights into the media world and, at the end, my positive outlook on 2021. Here’s a pithy, curated recap of what I saw happen in the quarter, and my predictions for 2021. All the insights…
Twitter Adds Team From Creative Design Agency Ueno
Twitter’s spending spree continued with its acqui-hire Wednesday of the team from full-service creative design agency Ueno. Twitter chief design officer Dantley Davis said in a tweet, “@iamharaldur (founder and CEO Haraldur Thorleifsson) and his highly experienced and innovative team of designers, strategists and producers will join our design and research team, where they’ll help…
Digiday welcomes new reporters Kimeko McCoy and Erika Wheless to cover marketing and commerce
Digiday Media is excited to announce two new additions to the Digiday editorial team. With the new year upon us, and as we look forward to deepening our coverage of the marketing and commerce spaces, Kimeko McCoy and Erika Wheless join us as reporters, respectively, covering those key marketplace sectors.
“In their new reporting roles for Digiday, Kimeko and Erika will be crucial players in setting Digiday’s coverage course during a dramatically transforming time for our audiences,” said Digiday editor-in-chief Jim Cooper. “The stories of how brand marketing is evolving and how commerce is becoming a massive revenue engine across our coverage areas are just starting to be told and having talented reporters and writers on these beats will greatly expand and deepen our coverage.”
Kimeko McCoy joins us as a marketing reporter. McCoy comes to Digiday from Warner Media where she was a digital marketing specialist. Prior to that, she served as Adweek’s social editor and produced editorial content for papers like The Atlanta-Journal Constitution and The St. Augustine Record.
Erika Wheless joins Digiday as our new commerce reporter. She most recently covered investments at Financial Planning and previously spent time at AppNexus as well as 605. Wheless also spent a semester covering Etsy while completing her masters in journalism at the Craig Newmark Graduate School of Journalism at CUNY.
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Media Channel And Market Predictions For A Hopeful 2021
Here are our top-line predictions for video, digital and out-of-home media in 2021.