Month: January 2021

WhatsApp recently introduced a disappearing messages feature that gives users the option of having their messages automatically disappear after seven days. Users can turn on the feature for each chat individually. Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, only group administrators…

The bad news for U.S. network TV ad spending is it will fall again when Q4 2020 results are reported. The good news is 2021 will look good by comparison.

Amazon Marketing Cloud has entered a new phase in an effort to boost its appeal with advertisers from household brand names. The ecommerce giant’s nascent platform, dubbed AMC, is now available to even more brands, buying agencies and relevant tech vendors across North America, Europe and parts of Asia. AMC aims to better help marketers…

Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal, has been named Chair of the Ad Council’s Board of Directors, succeeding David Fischer, CRO of Facebook.

YouTube began accepting submissions Wednesday for the 2021 YouTube Works Awards, celebrating the most effective use of its platform in ad campaigns in the U.S. The Google-owned video site said the 2020 winners used their campaigns to drive “impactful results, including hundreds of thousands of store visits, double digit subscriber growth and huge shifts in…

Major TV series debut and returning efforts hope to give networks a second chance at delivering substantial TV viewership.

Roku says total streaming hours in 2020 grew to a massive 58.7 billion, 55% higher vs. the year before. In Q4 2020, total streaming hours were 17.1 million, also up 55% from the Q4 2019.

Facebook Wednesday introduced a revamped experience for the pages of creators, public figures and subject matter experts on its platform. The social network said the changes were implemented to make it easier for those people or organizations to build up their communities and achieve their business objectives, adding that it intends to roll out the…

2020 altered the retail landscape as we once knew it, likely forever. But yes, while the importance of direct-to-consumer channels and ecommerce is much more pronounced, those alternative shopping avenues haven’t eliminated the need for brick-and-mortar storefronts. Instead, they’ve changed how brands approach physical shops, bringing a jolt of digital capability to in-person retail. Beautycounter’s…

For nearly 15 years, marketers have become accustomed to 1:1 targeting in digital. From Tacoda and the first behavioral ad networks to today’s complex first-, second- and third-party data ecosystems, this is now the standard. Until, it all blows up–which will be soon. Let’s take a step back. First, Safari took out 30% of browser…