Month: February 2021

Twitter analyzed billions of tweets over two years in-depth and released new report The Conversation: Twitter Trends, digging into six macro conversation themes to help people understand evolving cultural trends on its platform. The social network said in the introduction to its report that there is a 73% correlation between cultural relevance and revenue, according…

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re spotlighting Jetta Bates Vasilatos, a strategist who’s worked with brands like L’Or?al and Unilever. Earlier in her career, Vasilatos had the opportunity to promote a documentary called The…

Complex Networks has some history in building diversified revenue streams. At Adweek’s Challenger Brands on Wednesday, CEO Rich Antoniello stressed the importance of building a differentiated brand, especially for publishers looking to diversify their revenue streams by incorporating ecommerce and events. That strategy has been paying off, as the company said that merchandising deals for…

By default, the Clubhouse application may send you notifications related to trending chat rooms on the app. If you don’t want to receive these trending notifications, you have the ability to turn them off while leaving the rest of the app’s notifications turned on. Here’s how this is done. Note: These screenshots were captured in…

Earlier this month, Facebook said it would “significantly” reduce the distribution of content from pages and profiles run by the Myanmar Military, or the Tatmadaw, due to spreading misinformation following the military coup that occurred in the country Feb. 1. Late Wednesday, the social network took things further. In an update to a previous Newsroom…

A wave of startups, features, and tools has sprung up around the popular audio app. And some are looking to cash in.

A judge ruled earlier this week on the law, which has faced challenges from lobbyists representing internet providers as well as the Trump administration.

The integration of Charter’s Spectrum video-on-demand platform is expected to launch by the end of Q1 this year.

The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn’t, and how consumer behaviors accelerated. The question is: which consumer behaviors will stick and
which will revert?

If TV advertising messages are a barometer of how Madison Avenue thinks, COVID-19 peaked in the minds of the ad industry’s creative departments during Q2 2020, with nearly a fifth of all U.S.
national TV advertising related in some way to the crisis.