Month: February 2021

Staff are currently working remotely, with the doors set to officially open once it has been deemed safe to resume in-person operations.

Pepsi Zero Sugar has debuted a marketing push that involves more than 70 ads with messages tailored to address a variety of moments in men’s daily lives. Top line The new campaign, “Zero Sugar, Zero Compromise,” is aimed at men in their 30s and 40s who are tired of settling. Depending on what TV show…

Trust and safety are the words of the day at Yelp, as the business directory and crowdsourced review forum debuted a new Trust and Safety website, released its 2020 Trust & Safety Report and detailed a key update to its recommendation software aimed at thwarting review exchange groups. The new site provides a central hub…

When someone utters the words “cocktail mixer,” what comes to mind? Crusty margarita mix bottles in your aunt’s fridge, or poking out of a yellowed cooler during a suburban neighborhood get-together? Whether you have those visceral visions or no preconceived notions at all, PepsiCo’s new Neon Zebra line of cocktail mixers is aiming to rebrand…

Following a year of robust sales, Frito-Lay chip brand Ruffles is airing its first TV campaign in almost a decade. Top line One of two commercials included in the marketing effort, titled “Own Your Ridges,” features NBA All-Star Anthony Davis, rapper T-Pain and internet personality King Bach celebrating what makes them unique. Created by Motive,…

If you’ve ever wanted to cook alongside actor Sofia Vergara or music legend Patti LaBelle, you’re in luck. After testing an interactive cooking show for three months, Walmart has officially launched–and extended–Cookshop, its “shoppable interactive video hub for cooking enthusiasts” on the platform Eko. The show’s lineup has also expanded, adding Vergara and her son…

Last summer, Penguin Random House became the first advertiser to use MediaMath’s Multicultural Marketplace, which the DSP built to help brands spend their programmatic advertising dollars on multicultural publishers. One of the “Big Five” trade book publishers, Penguin Random House has seen an explosion in demand for titles written by Black, Latinx, Asian and Pacific… Continue reading »

The post Penguin Random House Amplifies Black Stories With MediaMath’s Multicultural Marketplace appeared first on AdExchanger.

Here’s something meta for you: Facebook is running a targeted ad campaign to promote the importance of … targeted advertising. On Thursday, Facebook launched a national push that aims to demonstrate the value of personalized ads, especially for small businesses reeling from the ongoing pandemic. The campaign, under the title “Good Ideas Deserve To Be… Continue reading »

The post Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign appeared first on AdExchanger.

Facebook continues to portray itself as a champion of small and midsized businesses, kicking off its “Good Ideas Deserve to Be Found” initiative on Facebook and Instagram Thursday, as well as introducing several product updates with SMBs in mind. The company has used its support of small businesses as a battering ram in its public…

Zanger has been appointed to the new role of director of brand purpose communications and is tasked with raising visibility for numerous purpose-led initiatives.