Month: February 2021

For the past two years, in celebration of Black History Month, agency owner Derek Walker has highlighted some of the industry’s most prominent and emerging Black talent. This year, Adweek is partnering with Walker on this inspiring and important project. For the first day of Black History Month, we’re celebrating multicultural marketing evangelist Gwen Kelly….

Viewers are getting a double dose of Rocket Mortgage Super Bowl ads this year. The mortgage lender created two 60-second spots featuring comedian Tracy Morgan, an action star, athletes and influencers. A new teaser released today stars Morgan being unable to catch footballs his grandmother is throwing in his direction. It’s the first of many…

WPP, the holding company that owns agencies including MediaCom, Ogilvy, VMLY&R and Wunderman Thomspon, has struck what it’s calling a “first-of-its-kind” partnership with TikTok. Financial terms surrounding the deal have not been disclosed. A TikTok spokesperson said the app “works with a variety of agency partners,” but WPP is its first global agency partner. According…

Even for consumers for whom money is no object, the luxury world teases and entices with scores of items that simply cannot be had. Did those $2,200 Dior Air Jordans catch your eye over the summer? Sorry, all 4,700 pairs sold out in minutes. Do you have $13,000 for a new Rolex Cosmograph Daytona watch?…

Facebook kicked off Black History Month Monday by providing an update on the $200 million in support for the Black community that it pledged last June, as well as detailing several new initiatives and features across its family of applications. Since that commitment, the company has awarded grants to more than 10,000 Black-owned businesses and…

I’ve had my Samsung Galaxy S21 Ultra for a couple of weeks now, and I can tell you without hesitation that “Ultra” is a fitting name for this smartphone. While the S21 line follows the recent industry trend of making affordable flagship phones, the S21 Ultra isn’t for people looking for a bargain. It is…

Univision has acquired ad-supported streaming service Vix as it continues to push into the growing Spanish-language streaming space, the company announced today. The deal, financial terms of which were not disclosed, will dramatically increase Univision’s OTT footprint just weeks after the broadcaster said it would debut its own streaming service, PrendeTV, in the first quarter…

While we’ve seen many Frito-Lay products in the Super Bowl before, for the first time in 2021 the snackmaker is bringing together multiple snack brands in a single Big Game spot. The PepsiCo subsidiary’s 2021 Super Bowl commercial strikes a note of continuity from its 2020 Christmas-themed ad, “‘Twas the Night Before Kickoff.” Aptly titled…

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. With almost a year of the pandemic under our belt (ugh), brands have figured out a way forward. In many cases,… Continue reading »

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Normally, brands that don’t air national ads during the telecast generate Super Bowl buzz with consumer activations in the host city. But as the Covid-19 pandemic continues, many brands decided not to activate in Tampa Bay, and instead are getting creative with efforts to hack the Big Game on Feb. 7 with adjacent digital campaigns…