Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages
Proving performance and measurement will become more difficult for Facebook as a result of Apple’s privacy changes, ad execs say, as the social media company faces more difficulty proving that ads on
its platform work.
its platform work.
AAM Creates Audit Program For Digital Publishers
The Alliance for Audited Media’s digital audit will verify that domains are legitimate by analyzing their site traffic and business operations.
59% Would Opt In To Apple’s Privacy Tracking If They Received Relevant Content, Study Finds
Apple iOS users say they agree with the company’s latest privacy update, but 74% would rather be tracked than pay for the use of sites and apps.
Advocacy Groups Continue Battle Over Trump’s Social Media Crackdown
Voter advocacy groups have appealed a trial judge’s dismissal of their lawsuit challenging former President Trump’s executive order regarding social media.
Mocean’s Leaders Reflect on the Lessons Learned Over 20 Years in Entertainment Marketing
There’s no question that the agency world is in flux, yet there is ample opportunity for shops of all stripes to carve out niches that lead to success. For its part, entertainment marketing has evolved and changed rapidly. The early days of key art and trailers have transformed into more expansive campaigns with broader scope,…
Why CPG Companies Can No Longer Afford to Make Products that Harm the Planet
There was a time when investing in sustainable products could damage a company’s bottom line. Broadly speaking, the public didn’t care. The items weren’t considered that good. And government was responsible for environmental issues, not brands. Experts say this is no longer the case. Advances in technology, a better understanding of the topic and shifts…
Spotify Streams Up Several Black History Month Initiatives
Spotify is marking Black History Month with several guest-curated playlist takeovers, including images from Black photographers as cover art, as well as new playlists and podcasts. All of the streaming service’s Black History Month content can be found through its Black History Is Now hub. Spotify will license images from seven Black photographers to curate…
Popeyes Gets In On GameStop Stock Phenomenon With ‘Free Tendies’ for Populist Traders
A populist rebellion within the stock market was the biggest news story of last week, with Reddit-organized crowds of amateur investors rallying to buy shares in companies that hedge funds were attempting to short. The unexpected scenario quickly turned tense when the financial industry pushed back on at-home traders, and ostensibly free-market apps like Robinhood…
TikTok Details Black History Month Initiatives
TikTok kicked off Black History Month Monday by revealing its inaugural Black TikTok Trailblazers list, recognizing individuals nominated by the video creation platform’s community in North America for being leaders and pioneers on and off the application and using TikTok to educate, entertain and advocate for the Black community. Starting Monday, the TikTok Discover page…