Month: February 2021

This time last year, Mr. Peanut was dead. While driving the Nutmobile with actors Matt Walsh and Wesley Snipes, the century-old mascot for Kraft Heinz’s Planters brand lost control and veered off a cliff. Days later, the character came back to life as Baby Nut in an ad that aired during Super Bowl 2020, putting…

By default, Discord may “use and process information about how you navigate and use Discord for analytical purposes.” However, if you don’t want Discord to be able to use your data in this way, you can turn this setting off. Our guide will show you how this is done. Note: These screenshots were captured in…

In 2000, Shaggy’s It Wasn’t Me, a song about cheating on your girlfriend, was ubiquitous. Twenty-one years later, the earworm’s lyrics, much of which are NSFW, have been modified for none other than Cheetos. For its one-minute Super Bowl ad, Cheetos is relying on not one but three celebrities to plug its Crunch Pop Mix,…

As the pandemic began upheaving the advertising industry, production companies had a massive list of issues to confront. Shoots were either delayed or canceled outright. Production moved from offices and studios to homes. But while the initial blur of activity was chaotic, most shops found their way forward. For its part, The Mill seemed poised…

Facebook began testing a new in-app screen Monday that will appear before the opt-in prompt required in iOS 14 apps by Apple’s upcoming AppTrackingTransparency (ATT) policy. The test will roll out globally across both Instagram and the core Facebook app. The additional prompt is meant to provide more information about Facebook’s privacy controls and how… Continue reading »

The post Facebook Is Testing A New In-App Screen On iOS 14 To Convince Users To Opt Into Tracking appeared first on AdExchanger.

Apparently, Will Ferrell’s got feelings for Norway. And they aren’t positive. At least that’s what General Motors is teasing for its Super Bowl spot, which stars the Anchorman and Saturday Night Live legend. In the teasers, Ferrell’s seen reading up on Norwegian history, placing a prank call (“Olaf has a coupon”) and threatening to punch…

It took a global pandemic, but for the first time since the research team at FX Networks began tracking it, the number of original scripted series available to American viewers declined in 2020. The
FX researchers estimate there were 493 original series in 2020, a 7.3% decline from the 532 available on broadcast, cable and online services in 2019, and the first time the number dropped since FX
benchmarked so-called “Peak TV” in 2009 at 211 original scripted series.

A Verizon 5G SuperStadium in the NFL mobile app will let fans with an iPhone 12 engage with seven different camera angles if they’re in the stadium and five angles if watching from home. The 5G
Stadium will let gamers interact with NFL players and pro gamers during four football-inspired games.

WPP’s GroupM has unveiled a Data Ethics Compass tool, developed in partnership with client Unilever, that grapples with a concept Jurassic Park’s scientists never seemed to grasp. “It is around the notion of ‘just because you can, doesn’t mean you should,'” explained Krystal Olivieri, GroupM global svp of data strategy and partnerships, echoing a sentiment…

For last year’s Super Bowl, Belgian beer brand Stella Artois crafted a luxe European-style experience for Miami residents and visitors. It was an elaborate pop-up, dubbed Port de Stella, which featured musical performances, celebrity guests, dinners and boat rides on branded yachts. But with in-person brand activations largely impossible this year, Stella Artois is aiming…