Month: February 2021

The era of public access TV might not have endured, but the format’s most famous fictional stars seem to still be going strong. Wayne and Garth, played by Mike Myers and Dana Carvey, are returning to the small screen in Super Bowl LV, where they’ll be the stars of Uber Eats’ Big Game ad. In…

This morning, you will read various articles about an important new tool developed by GroupM to empower its planners, strategists and clients to think about the ethical use of consumer data. It’s
important, not just because it might mitigate risk, but because it will instigate conversations about what’s appropriate.

Everlane, the DTC fashion brand launched in 2011 on the promise of “radical transparency” around pricing and production, has hired its first chief marketing officer. Sophie Bambuck joins the brand from Nike, where she gained 13 years of experience in senior marketing roles. Most recently, she served as vp of global brand marketing for Nike…

Mindshare has appointed Sean Clayton as executive director, solutions officer to be responsible for architecting new client solutions, integrating data, technology, and analytics products and
capabilities from across Mindshare parent GroupM, and the wider parent WPP organization. Most recently, he was the co-founder of Myosin, a data science powered marketing platform and consultancy and
earlier  worked at SITO Mobile.

After the GameStop fiasco, stock speculation takes a new turn.

This month’s focus is on reporter Mohamad Mosaed, an outspoken critic of the Iranian government’s response to the Covid-19 pandemic.

GlaxoSmithKline’s Tums antacid brand is bringing its #Tumsworthy Twitter sweepstakes back for a second consecutive Super Bowl, but with a bingo model this time. During Super Bowl LIV last year, Tums’ Twitter account, @TUMSOfficial, live-tweeted #Tumsworthy moments during the game–defining them as “the heartburn-inducing fumbles, foods and commercial breaks”–and Twitter users responded with the #Tumsworthy…

Through her creative journey, Karin Onsager-Birch has touched a wide range of brands, including several automakers. A stint at Goodby Silverstein & Partners had a healthy dose of automotive work for brands like Chevy, GM, Hyundai, Isuzu and Porsche. But it was three years working solely on Ford at WPP’s Blue Hive (renamed GTB in…

From straight out of the CBS action-drama playbook comes “The Equalizer,” starring Queen Latifah.

Verizon will run an ad in this year’s Super Bowl, marking its fourth Big Game appearance in a row, in addition to various 5G-powered activations on the ground in Tampa Bay. The carrier is not releasing any details on the ad ahead of time, but Verizon chief creative officer Andrew McKechnie told Adweek that the…