The president hopes electrifying the federal fleet will create jobs and encourage motorists to ditch gas-powered cars. But no automaker is ready yet.
American Express, Resy Want You to Order Takeout on Tuesday
Tuesday is one of the slowest days of the week for restaurants, but American Express and reservation management platform Resy are teaming up to speed things up. The two companies kicked off their “Order In, Help Out” campaign Monday with two elements, #TakeoutTuesday and Deja Food. Data from American Express shows that 89% of small,…
Pearls Before Swine by Stephan Pastis for Mon, 01 Feb 2021
Dilbert by Scott Adams for Mon, 01 Feb 2021
A+E Networks Pushes Dramatic Upfront Shift From Demos to Total Audience Metrics
Networks have spent years trying to prevent linear ratings from falling among the key adults 18-49 and 25-54 demographics–without much success. Now, A+E Networks is preparing a bold new proposal for marketers at this year’s upfront: Instead of focusing on the audiences who aren’t watching, it wants to concentrate on the ones who still are….
The Brand-Led Push for Ad-Tech Transparency Is Now In Full Swing
Programmatic advertisers have a seemingly straightforward problem: They’ve been spending a dollar for as little as a quarter in value. Yet despite hemorrhaging ad spend, opaque supply chains and inertia have made for slow progress in accountability. Now, at last, brands are beginning to pay attention to where their programmatic dollars go. Firms focused on…
In 2021, A Sense Of Optimism Post-Trump, Though Ad Pauses Are ‘The New Normal’
In the days after the Jan. 6 mob attack on the US Capitol – fueled in large part by former President Trump’s false claims of election fraud – advertisers quickly paused their ad spending amid the heightened sensitivity. By most accounts, the ads were pulled back for 24 to 48 hours by brands and agencies,… Continue reading »
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The Recession Exposes the US’ Failures on Worker Retraining
Unemployment is high, and many pre-pandemic jobs will not return. But the US spends a smaller share of its economy on training than most developed nations.
How to Future-proof Against the Next Great Disruption in 2021
The wild ride we experienced in 2020 took many of the predictions made at the beginning of the year to an extreme. Plenty predicted a trend toward more remote work, but no one imagined the whole-cloth lift and shift that happened in the spring. Many said ecommerce would expand, but no one predicted its growth…
Reinventing How You Market And Sell In A Digital-First World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tyler Lessard, VP of marketing and chief video strategist at Vidyard. Once upon a time, buyers consumed traditional ads across television, radio, magazines and mailers to learn about products and… Continue reading »
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