The podcast audience is more ethnically diverse than the U.S. population as a whole, and one of the most among all media.
Peer Group: TV Countess Oprah Snares A Duke And Duchess
Oprah Winfrey’s upcoming prime-time interview special with the Duke and Duchess of Sussex (aka Harry and Meghan) has a throwback feel.
Disruptors, Take Note: The Laws of Gravity Apply to You, Says Once Upon a Farm’s CEO
John Foraker had the best job in the food industry, he’s often said of his two decades at the helm of Annie’s Homegrown, building the brand from niche player to household name. He took the company public and, in 2014, led its sale to General Mills for $820 million, making the brightly colored packages and…
Pearls Before Swine by Stephan Pastis for Thu, 25 Feb 2021
Dilbert by Scott Adams for Thu, 25 Feb 2021
Katie Ford Flies From Twitter To Join Fyllo As COO
Katie Ford has joined cannabis compliance company Fyllo in February as chief operating officer, leaving Twitter after a two-year stint as head of global brands. The time was right to fly the nest. Ford was the first board member of Fyllo, which was founded by her former Amobee colleague Chad Bronstein. She served as chief… Continue reading »
The post Katie Ford Flies From Twitter To Join Fyllo As COO appeared first on AdExchanger.
Antitrust Exemption Would Help Publishers More Than Australian Plan
Amid calls to emulate the Australian plan, U.S. lawmakers should avoid the temptation.
NBCU Expands Addressable Offerings Through Charter Partnership
NBCUniversal is expanding its addressable ad offerings in a partnership with Charter’s Spectrum as both companies look to protect against the rise of streaming. Programmers and distributors have traditionally found themselves at odds fighting over carriage agreements. But the growth of streaming services, which typically offer advertisers better targeting and measurement capabilities, has led to…
Jeep’s Resumes Super Bowl Ad, Navigates Cherokee Nation Call for Change: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges…
TV Advertisers Must Stop Ignoring Mid-Funnel Measurement: It’s Where the Action Is
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment when your marketing changes hearts and minds, you’d have to be inside your customer’s head. Short of implanting a chip… Continue reading »
The post TV Advertisers Must Stop Ignoring Mid-Funnel Measurement: It’s Where the Action Is appeared first on AdExchanger.