Franchises like Marvel and Star Wars are dominating Disney+, and spin-offs of unscripted series like 90 Day Fianc? are bulking up Discovery+. So it’s no surprise that ViacomCBS’s forthcoming streaming service Paramount+–a revamp of its current CBS All Access streamer–is digging into its parent company’s content coffers to find inspiration for the platform, which will…
This Truthful Ad About Breastfeeding Will ‘Push the Envelope’ During the Golden Globes
After being banned from the Oscars in 2020, female wellness brand Frida Mom will advertise on TV for the first time in this weekend’s 78th annual Golden Globe awards on NBC. The groundbreaking campaign shows breastfeeding moms in their messy, complicated, loving and unvarnished glory. It will be one of the few instances of semi-bare…
Magnite’s Tight Relationship with Disney Now Extends Beyond Hulu
Magnite, the sell-side advertising platform, is expanding its relationship with Disney to represent a broader range of the media giant’s digital inventory. Disney now uses Magnite’s technology to execute a large portion of its digital ad sales. Not only is Magnite renewing its contract with Disney’s Hulu streaming service for an additional 18 months, but…
Supersizing ObamaCare Subsidies
Powell Says Full Ease Ahead
TikTok Releases Global Transparency Report for Second Half of 2020
TikTok removed 89,132,938 videos worldwide in the second half of 2020 for violations of its community guidelines or terms of service, representing less than 1% of total videos uploaded, and 11,775,777 of those removals were in the U.S., the platform said in its latest global Transparency Report, released Wednesday. TikTok added the following data to…
Here’s What Dentsu’s Reorganization Actually Looks Like
Since the beginning of 2021, Dentsu says it has been operating in the U.S. under a new framework created by a restructuring across the organization. Investment in this new model came at the cost of many jobs. Dentsu cut some 6,000 roles globally in service of a restructuring that involved consolidating its agency roster under…
Why iRobot Still Considers Itself a Challenger Brand After 30 Years
Though the Roomba robot vacuum may be a household name that has been navigating homes for nearly two decades, the company behind it still considers itself a challenger in the home cleaning space. Speaking at Adweek’s Challenger Brands event today, iRobot CMO Kiran Smith said that despite the brand’s longevity in the market and category…