Indian audio streaming service JioSaavn has seen tremendous growth in recent years after going beyond its initial Bollywood focus and expanding into original content, but the company says there’s still huge room for expansion. Top line Virginia Sharma, vp of brand solutions for Mumbai-based JioSaavn, spoke on Adweek’s Challenger Brands Worldwide virtual stage this week…
Neera Tanden’s Death by Twitter
Peloton’s Head of Marketing Talks About Fostering Community and Committing to Diversity
During Peloton’s early years after its founding in 2012, the brand had to first educate its consumers on what a connected product was, said Dara Treseder, the company’s head of global marketing and communications. But since that time, as connected fitness went mainstream, the provider of at-home fitness programming has switched up its messaging to…
Calling T-Shaped Creatives: Let’s Lift Up Advertising’s Drab Into Drag
Video may have killed the radio star, but the explosion of new advertising media hasn’t quite killed the specialist. It has, however, increasingly demanded that they know how to play outside of their own sandbox. This challenge calls for T-shaped people–adaptable and skilled beyond their specialty. Simply put, they’re advertising’s drag queens. This description references…
Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped
Jeep’s somewhat controversial call for unity during the Super Bowl will be unpaused after federal prosecutors in New Jersey dropped drunk driving charges against music legend Bruce Springsteen. Jeep pulled the 120-second ad–the longest of Super Bowl 55–just days after the Big Game, as reports emerged Springsteen was arrested for a DWI in November. At…
Chance the Rapper on Authentic Brand Deals and Optimizing Virtual Concerts
At 27-years-old with three Grammy awards and five more nominations under his belt, Chance the Rapper exudes an air of happy normality–like he’s just this nice, regular guy who loves his wife, loves his city and also happens to be a rapper. After creating his own groundbreaking path to chart-topping success in music with label-free…
Not Quite YouTube Kids, Not Quite Full YouTube
YouTube is releasing a new beta setting to assist parents when their tweens and teens are outgrowing YouTube Kids but they may not be quite ready to turn over the keys to the full YouTube experience. Director of product management, kids and family James Beser explained in a blog post Wednesday, “From our earliest days,…
Profiles in Black Creativity: Advertising Greats Face Off in Craig Brimm’s Game
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re spotlighting creative consultant Craig Brimm and a project he created at SandersWingo, an agency he worked at earlier in his career. Called ADversaries, the game he made up…
Can Snap Sustain Revenue Growth of 50% Annually Over the Next Several Years?
Snap Inc. made some ambitious promises at its Investor Day Tuesday, saying that it expects sustained annual revenue growth of 50% for the next several years, and detailing how each of the five buttons at the bottom of the Snapchat application have contributed and will contribute to that growth. Co-founder and CEO Evan Spiegel said…
Seeing Is Believing: Why Visual Search Works
Instead of text-based searches and sifting through pages of results, visual search enables enhanced, modern interfaces that help curate and review buying options faster, which comes naturally to Gen Z and millennials. Thanks to the convergence of computer vision, machine learning and neuroscience, visual search is helping marketers meet these customers where they are by…