Month: February 2021

When you sign up for a Clubhouse account, your account will be tied to your phone number, rather than your email address. However, you have the ability to add your email address to your profile to give your account extra security, meaning that you would have a second way to prove that you’re the owner…

Amazon is turning to the wisdom of crowds to determine which voice-enabled smart devices are worth producing. The ecommerce giant recently rolled out a Kickstarter-like program through which customers can submit preorders for any of a handful of gadget prototypes, with the expectation that Amazon will only make the device if it hits a certain…

Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify and analyze data, which
powers its software for search advertising management and marketing intelligence visualization.

We may never know whether the chicken or the egg came first, but we do know more advertisers believe the media buy comes first than do their ad agency counterparts. That’s one of the findings from ID
Communications’ 2021 Global Media Trading Report, which asked advertisers and agencies, which drives the other.

The new feature, “Total Cookie Protection,” prevents cross-site tracking by keeping cookies in what Firefox is calling a “cookie jar.”

Facebook global affairs chief Nick Clegg charges there is a “fundamental misunderstanding” of Facebook’s relationship with news publishers. His argument suggests the greatest misunderstanding is
actually Facebook’s.

Mobile game ad revenue grew by more than 8% in 2020 overall and first-day in-app purchases rose by more than 50% vs. 2019. Unity’s 2021 Gaming Report represents the largest dataset on the impact of
COVID-19 on gaming.

A year after announcing it would close 125 stores and on the heels of three quarters of losses, Macy’s announced a profitable Q4 on Tuesday. Net income for the 13 weeks ended Jan. 30 reached $160 million on net sales of nearly $6.8 billion. While comp-store sales were down by 17%, digital sales grew by…

Global media and marketing services company ENGINE is diving even deeper into technology. The company expanded its cookieless offering on Wednesday with Device Graph+, which adds CTV to its existing planning and buying capabilities across mobile, display and online video. “We’re trying to solve for where the market is headed,” Michael Zacharski, CEO of ENGINE… Continue reading »

The post ENGINE Expands Further Into CTV appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. The ad tech ecosystem in the United States is largely based on  the… Continue reading »

The post Consent (The Enemy Of Ad Tech) Is Creeping Into More Laws appeared first on AdExchanger.