Month: February 2021

Welcome to Megan’s weekly advice column for surviving our work-from-home existence.

AMC Networks and Omnicom Media Group have completed what the media company says is the first-ever national linear TV addressable campaign. Late-2020 campaigns for Volkswagen and a second, unnamed brand were involved in AMC Networks’ On Addressability partnership with Canoe Ventures. The spots ran nationwide on Comcast and Charter cable systems, which a reach close…

If $5.6 billion in rights fees could — in theory — double to $10 billion, can TV networks still make money?

I perused the list of Golden Globe nominees just yesterday and came to the conclusion that nobody cares.

This article is sponsored by LiveRamp. After an unprecedented 2020, this year has already seen a series of announcements around the impending end of third-party cookies, restrictions on mobile IDs and potential solutions. As the ad ecosystem evolves rapidly, it’s clear there is an immediate need for identity solutions that restore consumer trust, are durable… Continue reading »

The post Countdown to Cookieless: Five Criteria to Evaluate Today’s Identity Solutions appeared first on AdExchanger.

As local newspapers grapple with declining ad revs, accepting tax-deductible charitable donations could make all the difference.

Drivers for Uber, Lyft, and other firms are building apps to compare their mileage with pay slips. One group is selling the data to government agencies.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Jim Belushi Talks ‘Stinky Weed’ and Following His Passion As…