Month: February 2021

The events of 2020 have fundamentally changed everything for marketers. Pivoting was no longer just an option; it was a necessity. But with rapid change also comes rapid innovation. For 2021 and beyond, marketers now play a much more elevated role in shaping the future of the marketing landscape. But don’t just take our word…

PubMatic, in its first earnings call since going public, reported Q4 revenue of $56.2 million, a 62% increase from the year before. The company was also profitable, with a 72% gross margin. The exchange’s stock rose 10% in after-hours trading. Despite the pandemic, PubMatic grew revenue 31% for the full year, totaling $148.7 million. That… Continue reading »

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Twitter permanently suspended a total of 373 accounts from four networks in Armenia, Iran and Russia (two) for violations of its platform manipulation policies and added those networks to its archive of state-linked information operations. Early access to the data revealed Tuesday was shared with the Stanford Internet Observatory. Twitter investigated and removed 35 accounts…

Do the trolls at Popeyes ever take a meal break? No, apparently they do not, especially when any of their competitors dare to enter their hallowed breaded-and-fried chicken space. Last week the target was McDonald’s, which had launched a limited-release “exclusive” product preview for its new crispy chicken sandwich. Popeyes responded by buying up 50…

Facebook is testing new tools aimed at preventing people from sharing content that victimizes children, as well as improvements to its detection and reporting tools. People on the flagship Facebook application who search for terms associated with child exploitation will see a popup that warns them of the consequences of viewing illegal content and suggests…