Month: February 2021

PubMatic, a supply-side platform, posted record high annual revenue of $148.7 million as its Q4 returns jumped 64% year-over-year. Top Line New to the public markets, PubMatic is enjoying the highs that its fellow ad-tech companies have been seeing. The Trade Desk and LiveRamp recently reported 48% and 17% growth in quarterly revenues, respectively. PubMatic’s…

The fact that McBride Sisters Collection, a wine company founded in 2005, has achieved success is unlikely for a few reasons. First, new businesses often fail. Second, co-founders Robin McBride and Andr?a McBride John are women of color operating in an industry traditionally controlled by people who don’t look like them. Third, the sisters grew…

Brand veteran Linda Arrington is returning to her financial services roots, beginning her second stint at JPMorgan Chase as CMO of the company’s commercial banking unit after serving as a marketing strategist at major cosmetics and clothing companies. Top line In her new role, Arrington is charged with creating and running commercial banking marketing strategy,…

Sara Blakely, the founder of innovative shapewear brand Spanx, says difficult times can provide the most fertile ground for change. Indeed, Spanx was created during what the entrepreneur described as “the darkest time in my life.” In a conversation with Heide Palermo, Adweek’s head of community, during our Challenger Brands summit, Blakely delved deeper into…

Snap wants investors to know that monetization is and will continue to be a top priority. At the company’s first investor day event on Tuesday, executives emphasized Snap’s focus on investing in its ad stack, expanding into new international markets and growing its advertiser base, including small and local businesses. After revamping its self-serve ad… Continue reading »

The post Snap Says It’s On Tap To Generate 50%+ Revenue Growth For Years To Come appeared first on AdExchanger.

IPG Mediabrands is rejoining the ad agency data pool powering Standard Media Index’s U.S. competitive ad spending intelligence database. The addition will give SMI 100% coverage of the major agency
holding companies in the U.S., as well as “several large independents” that are also joining the pool.

When Nicole Richie debuted her House of Harlow fashion brand in 2008, the focus was on being “everywhere.” Now, the creative director and actress has scaled back and leaned into ecommerce to reach her actual customer. The brand started as a wholesale-driven business when Richie was in her 20s. “I was so young, and I…

TikTok is getting its kicks in Oregon, reaching a multiyear partnership with Major League Soccer’s Portland Timbers and the National Women’s Soccer League’s Portland Thorns FC. The pact marks TikTok’s first with a soccer organization in the U.S., and the TikTok logo will appear on the right sleeve of kits for both clubs worn in-game…

Nearly four years after it first launched video ads, Amazon Advertising has released a tool in its DSP to help advertisers create video content without any video assets. “The process is quick, easy, free and does not require any prior production resources and design expertise,” said Abbas Fazalbhoy, senior product marketing manager, on the ecommerce…

Breakfast chain IHOP has named hospitality marketing veteran Kieran Donahue its new CMO, the company announced today. Donahue will be responsible for the restaurant banner’s marketing and culinary strategies, including oversight of advertising, digital, communications, menu development and overall brand experience. She began the role on Feb. 22 and reports directly to IHOP president Jay…