Why watch the Perseverance rover on Mars when you can be the Perseverance rover on Mars? National Geographic teamed up with NASA on a new augmented reality experience on Instagram, available via the @natgeo account. Nat Geo said in a statement, “Through this new activation, Instagram users can expect to truly become one with the…
NBCUniversal Moves to Fully Impressions-Based Local Ad Buys
NBCUniversal is furthering its commitment to local ad sales, officially rolling out a 100% move to impressions-based buying for all local advertising campaigns on its 42 NBC and Telemundo stations and seven regional sports networks (RSNs), effective April 1. Top line The stations had first announced the move in September, but had given clients and…
Covid ‘Relief’ Through 2028
Discord: How to Mark Your Message as a Spoiler
Did you know that Discord allows you to mark your messages (or just parts of your messages) as spoilers? For instance, if you’re chatting about the plot of a movie, you may want to mark your message as a spoiler in order to avoid sharing too many details with users who haven’t seen the film….
Clubhouse: How to Invite Someone to Join Clubhouse
Clubhouse, the social networking application built around audio chats, is currently only available to users who have been invited to the platform. Once you create a Clubhouse account, you will receive two invitations that you can share with your contacts to invite them to join the app (you will earn more invitations as you host…
This Mentorship Program Wants to Help Women of Color Succeed in Advertising
When Shaunah Margaret moved to New York City for an internship eight years ago, she felt completely alone. At the time, she had no family or friends nearby as she navigated an unfamiliar and white male-dominated corporate world of advertising. As a few years passed and she acclimated to her surroundings and career, she felt…
Oprah Announces Leadership Team for New Magazine Brand With Membership Ambitions
Oprah Winfrey and Hearst Magazines have announced the leadership team for a new, as-yet-unnamed, multiplatform lifestyle brand. Alison Overholt will serve as general manager of the brand, and Arianna Davis will be senior director of editorial and strategy. Top line The new brand, launching in the spring, will build on Winfrey’s O, The Oprah Magazine,…
Adcolor Names Droga5 Its Creative Agency of Record
Adcolor, a nonprofit that aims to champion diversity, equity and inclusion in creative industries, has selected Droga5 as its creative agency of record. According to Droga5, it will work with Adcolor on a pro bono basis, helping the organization capitalize on the “increased engagement and overall awareness” it’s experienced throughout the past year thanks to…
Feel Guilty About Your Spending? Blame Your Lizard Brain, Says This Colorful Campaign
LONDON–There’s a high chance you’ve spent some money lately on things you don’t really need just to feel something in these extremely detached times. Perhaps you’ve done some ill-advised online shopping after a few beers on a Friday night, then forgotten about your hoard until it arrived. Or maybe you’ve ordered some fancy new clothes…
Facebook Restores Access to News in Australia in Deal With Government
Facebook will begin showing news pages in Australia again in the coming days after withdrawing access five days ago, after reaching an agreement with the Australian government. Top line Facebook and Aussie legislators have negotiated changes to the News Media Bargaining Code. With changes in place, Facebook has agreed to reinstate news pages in the…