Month: February 2021

This article is sponsored by the Post-IDFA Alliance including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle. Last June, Apple announced the beginning of the end for the Identifier for Advertisers (IDFA) at the app level. Starting with the upcoming iOS 14.5 update, app publishers, DSPs and mobile measurement partners will no longer have default… Continue reading »

The post IDFA Is Going Away, So What Should Mobile App Publishers Do To Prepare? appeared first on AdExchanger.

Owner Patrick Soon-Shiong blasts ‘Wall Street Journal’ article saying he might sell to Alden Capital.

YouTube revealed its 2020 U.S. Bumper Ads Leaderboard Monday, featuring the top 6-second ads on its platform in the past year. Most of the brands on this list are from the food and beverage industry
and consumer packaged goods, reflecting how effective these six-second ads are for these types of products.

Virginia lawmakers have passed a privacy bill similar to a law that took effect last year in California. The bill now heads to Gov. Ralph Northam, who is expected to sign the measure into law.

Microsoft has joined a group of European publishers in an effort to draft regulations that mandate payment for news content when it appears in the news feeds of search engines and social media
platforms.

The Massachusetts Bay Transportation Authority (MBTA) is awarding Intersection an exclusive seven-year contract to manage static & digital advertising for its Boston-based bus stops and street
furniture fleet. As part of the partnership, Intersection will bring its suite of static and digital media products to nearly 400 bus shelters and 30 interactive information kiosks. 

When one thinks of a challenger brand, Ikea doesn’t necessarily leap to mind. However, in Japan, the venerable Swedish brand is just that. Here’s how Ikea broke through, according to Anna Ohlin, country marketing manager in Japan, the first guest at Adweek’s Challenger Brands in the APAC region. Top line Despite having almost 500 stores…

TikTok Tuesday revealed the inaugural class for TikTok for Black Creatives, a new incubator program aimed at investing in and supporting emerging Black creators and musical artists on its video creation platform, which it introduced last month. TikTok teamed up with Macro, a multiplatform media company founded by CEO Charles D. King to represent the…

Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space. Terms of the deal were not disclosed, but the acquisition was made with a mix of cash and stock. The deal allows Flashtalking to offer verification,… Continue reading »

The post Flashtalking Acquires Protected Media To Bolster OTT Fraud Detection Services appeared first on AdExchanger.

Location intelligence company Cuebiq is sunsetting its software development kit and replacing it with a clean room-type product called Workbench that will allow data analysis in a more secure, privacy-safe way. Cuebiq had been planning to make this move for around two years. Even when there’s no malicious intent, SDKs pose a security risk and… Continue reading »

The post Location Intel Provider Cuebiq Is Shutting Down Its SDK In The Name Of Privacy appeared first on AdExchanger.