Month: February 2021

LinkedIn Stories, which officially debuted for members of the professional network as part of a major visual redesign last September, were rolled out to pages Tuesday. A small number of pages worldwide received advanced word so that they could get started using the new feature immediately, and the professional network will use Stories of its…

Building on its sports media metrics, Nielsen is adding a broader sports sponsorship investment measure to offer a more holistic view. The solution offers what the company says will be a measure of
sponsorship investments based on sales revenues and brand health over a set period of time. Those selling sports sponsorships can determine potential revenue data for existing and new partners.

Advertisers will need to use the appeals tool on the Google portal to get existing ads reviewed and cleared again.

At a time when 1.8 million Americans per day are getting one of the Covid-19 vaccines and infection rates continue to fall, most of us are daydreaming of a post-pandemic future. Among those dreamers are quite a few retailers that–unless their names happen to be Home Depot, Walmart or Amazon–are desperately counting on a return…

IronSource is acquiring Luna Labs as it seeks to offer mobile app developers a comprehensive suite of monetization tools. The deal comes as the number of mergers and acquisitions in the space accelerates ahead of Apple’s upcoming iOS 14 privacy overhaul. Top line IronSource offers mobile app developers the ability to incorporate video ads on…

The law now takes into account whether a digital platform has already struck commercial agreements with media, and gives platforms more room and motivation to negotiate deals to avoid the code, and
forced mediation, kicking in.

Its advocacy on their behalf may prove to be beneficial in tilting the digital revenue scales back in the favor of content providers._

Business directory and crowdsourced review forum Yelp continues to tweak its offerings with the aim of helping restaurants survive during the pandemic. Prior to lockdown, the Yelp Waitlist feature was primarily used to manage dine-in service at restaurants and, while some restaurant owners managed to figure out ways to use Waitlist to deal with the…