Month: February 2021

When the pandemic first tightened its grip last spring, millions of Americans stampeded to supermarkets and began a wave of panic buying. Then, as winter approached, they did it all over again. According to data from Inmar Intelligence, the two most-stockpiled items were toilet paper and hand sanitizer. But not far behind were snacks, with…

If you’ve been to a restaurant over the past several months, you have probably encountered a QR code outside on the door or at the host stand. The scannable QR technology, which stands for “quick response,” was rolled out in 1994 and offers a contactless, safe way to access information. Restaurants and retailers, in particular,…

For the past six months, there’s been a ballooning interest in media and marketing tech companies going public via special purpose acquisition companies (SPACS), which are shell companies set up by investors who raise money via an IPO to merge or acquire yet another business. In 2020, $86 billion was raised by SPACs, according to…

As hard seltzers balloon in popularity, brands have co-opted a term once reserved for a specific style of craft beer: sessionability. It’s often used in tandem with descriptors denoting healthy, refreshing attributes. But on its own, the term means that a product can be consumed in a “session” of more than one or two drinks….

Customer-centric marketing is offering customers value in every interaction based on their needs and interests, but this definition can be extended to include anticipating consumer needs. That’s according to Alan Moss, vice president of global advertising sales at Amazon Advertising, in conversation with Adweek’s chief innovation officer Toby Daniels at our Challenger Brands summit today….

Just because ecommerce is booming doesn’t mean it’s simple for brands to navigate. As the pandemic drags on and the habits of lockdown life become increasingly cemented into our economy, ecommerce is exploding. The industry was up 44% in 2020, accounting for $861 billion of consumer spending and more than a fifth of total retail…

Last summer, in the wake of the police killing of George Floyd, the advertising industry faced one of its most pivotal moments. The nation’s anger filtered down quickly to its institutions, exposing structural racism and calling for action on issues around diversity, equity and inclusion. In the ad world, that reckoning brought change in the…

A Boeing 777 shed huge chunks of metal over a Denver suburb over the weekend—but wasn’t in danger of going down itself.

Pinterest teamed up with the National Eating Disorders Association to help raise awareness of and build communities of support and recovery for individuals and families affected by eating disorders. National Eating Disorders Awareness Week is Feb. 22 through 28, and this year’s theme is, “Every Body Has a Seat at the Table.” Pinterest said searches…

Podcast monetization is top of mind at Spotify. On Monday, the audio streaming platform introduced the Spotify Audience Network, an audio advertising marketplace where advertisers can reach listeners across ad-supported music, Spotify’s own original and exclusive licensed podcasts and podcasts hosted on Spotify-owned Megaphone and Anchor. Megaphone is the podcast monetization and publishing platform Spotify… Continue reading »

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