Month: February 2021

If there’s one thing all ad creatives aspire to create, it’s a dream sequence. While arguably overused across the history of advertising, dreaming scenarios give you a limitless canvas for your most surreal and soaring ideas. The only limitation is usually having the budget to pull it off, which obviously isn’t an obstacle for Apple….

Cameo has been an undisputed winner of the pandemic economy, reaping the benefits of a celebrity class so bloated and unoccupied that recording videos for loyal fans seems like an appealing prospect. The premise of Cameo’s primary offering is simple: A fan pays a celebrity to record a custom video for a price determined by…

Spotify is in the early stages of developing audio advertising marketplace Spotify Audience Network. The streaming platform introduced the offering at its Stream On event Monday, saying further details will emerge in the coming months. Once Spotify Audience Network is up and running, advertisers of all sizes will be able to connect with listeners consuming…

Mark Cuban thinks Clubhouse is “OK,” but the Dallas Mavericks owner and co-host of ABC’s Shark Tank has bigger plans for voice-first social platforms. Top line Cuban, who was the opening guest at Adweek’s Challenger Brands 2021, said Clubhouse is good at stimulating “amazing conversations” with “a lot of really interesting people.” One downside, Cuban…

Instagram marked National Eating Disorders Awareness Week this week with the introduction of new ways to support users who may be affected by negative body image or an eating disorder. The Facebook-owned photo- and video-sharing network reiterated in a blog post Monday that while content promoting or encouraging self-harm and eating disorders is prohibited from…

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today, we’re featuring Ladi Fatade, a creative director, writer and the co-founder of Creative Noire, an organization he started three years ago to help people of color find jobs in…

In Central Texas, for the past week, the state has been plagued with below freezing temperatures, power and water shortages. I hear the trickle of running water. As one of the very lucky people who had power most of the time, I have seen support networks being built through social media and group chats as…

As the pandemic enters its second year, we’re approaching an inevitable bifurcation of our society: “presumed safe” (those who have been vaccinated or exposed to the virus), and “presumed unsafe” (those who have not been vaccinated or have not been exposed to the virus). Two distinct groups that are going to test us in ways…