Zefr Adds Bed Bath & Beyond’s Argyilan To Board

Bed, Bath & Beyond branding chief and long-time Madison Avenue vet Kristi Argyilan has joined the board of Facebook and YouTube video data and analytics processor Zefr.

How to Sign Up for Clubhouse

Clubhouse is a new social networking application built around audio conversations. It allows users to create a profile and follow other users around the world, chat with other users in real-time and listen to conversations as they happen. As of this writing, Clubhouse is only available on iPhone, and it’s currently in an invite-only state….

New Streamer Discovery+ Touts Early Success, but Subscriber Count Is Unclear

After rolling out Discovery+ less than two months ago, Discovery executives say the two-tiered streaming service is off to a roaring start. But when it comes to subscriber numbers, you’ll have to take the company’s word for it: Discovery executives aren’t breaking out new subscriber figures for the streaming service. Instead, on a call with…

MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future Accreditation

The Media Rating Council released a draft of new guidelines for measuring advertising running on OTT and CTV, as well as when server-side ad insertion (SSAI) digital video, and they will be factored
in future “accreditation considerations.”

Google Resumes Political Advertising Following Insurrection Pause

Nearly two months after the insurrection at the United States Capitol, Google informed advertisers it will resume political advertising. The company had paused such ads following the siege under its “sensitive event” policy on Jan. 13. Top line Google and Facebook regularly pause political advertising during certain political moments to prevent people and organizations from…

Misinformation on Social Media Still Rampant, According to Pew’s Latest Report on American News Consumption

Pew Research Center published a report this morning on Americans’ news habits during 2020, based on 10 surveys of 9,000 adult Americans. The analysis of trends in social media, misinformation and politics confirmed some assumptions about U.S. news diets, such as those who rely solely on social media for political and election news are less…

Bacardi Urges Snapchatters to Show Off Their Conga Moves

Bacardi became the first alcoholic beverage brand to tap Snapchat’s augmented reality 3D full body tracking technology with the debut of its custom dance lens Monday. The soundtrack for the lens is a remake of iconic Latin Dance classic “Conga,” featuring lead vocals by Leslie Grace and hip-hop verses by Meek Mill, and produced by…

For His Encore, Jet.com Co-Founder Nate Faust Aims to Make Delivery Sustainable

After selling Jet.com to Walmart for $3.3 billion in 2016, and then helping the retail giant build an online business that, at one point during the pandemic, was nearly doubling its sales versus the prior year, entrepreneur Nate Faust’s ambitions have not diminished. As an encore, the Jet.com co-founder and former svp of Walmart’s ecommerce…