Month: February 2021

While the trust Americans hold in the major television news brands has generally trended downward following the U.S. presidential election, trust in the winner of that election — President Joe Biden
— has surged to the highest point since being tracked by consumer research firm Brand Keys for MediaPost.

When potentially divisive events occur, do brands stay away to avoid tarnishing the brand? The answer is not as easy as you would think.

All his life, Shelley Stewart has been breaking barriers to rise above poverty, brutality and prejudice. The founder of o2ideas, a 54-year-old agency in Birmingham, Alabama, overcame homelessness, abuse and discrimination by dedicating himself to education and entrepreneurialism. As a teen in the 1950s, Stewart turned a 10-minute unpaid weekly radio broadcast into a career…

Facebook likes to tout how much it has done in recent years to deter bullying of, and by, its users, which is ironic when you consider the social network has emerged as the media industry’s biggest
bully, online and off. First it uses its muscle to attack Apple’s efforts to protect its users’ online privacy by mobilizing a paid media and aggressive lobbying campaign asserting Apple is harming
small businesses by taking away an efficient and effective ad targeting tool.

If you’ve watched any late-night television over the past decade, you’ve no doubt seen the cheesy ads from insurance provider The General. Peppered by overacting, low production quality and mediocre graphics, and appealing to the difficult-to-insure with a boisterous animated general, the omnipresent ads were hard to miss but easy to ignore. The General tackles…

Maybe the social network is seeing what’s coming — major deregulation.

The strange visitor from another planet who can leap tall buildings in a single bound flies back onto TV in a new series that positions him as a husband and father.

The NFL wants to double the price tag of the previous TV deals, but one network, ESPN, is pushing back.

The House Judiciary Committee’s antitrust panel is set to release a bill that would allow small publishers to band together to negotiate terms with Google, Facebook, other gatekeepers, reports
Reuters.