Profiles in Black Creativity: Jim Glover Introduces McDonald’s Breakfast to America

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re featuring Jim Glover and a campaign he worked on in the 1970s for McDonald’s. The one-minute ad, voiced by singer-songwriter Richie Havens, shows that McDonald’s has coffee and…

6 Seconds or 15 Seconds? Snap, Magna, IPG Media Lab Seek the Answer

What’s the difference between six seconds and 15 seconds? Snap Inc., Magna and IPG Media Lab fought the urge to reply, “nine seconds,” and instead examined responses to video ads of those lengths. Magna recruited more than 7,700 participants using both PCs and mobile devices, and they were then assigned platforms based on their media…

The UK Is the Latest Country to Tighten the Screws on Uber

The country’s highest court ruled that the 25 drivers who filed a lawsuit should be considered workers and entitled to minimum wage and vacations.