Month: February 2021

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re spotlighting Castro Desroches, creative director at Translation, and a campaign he worked on last year for Beats by Dre called “You Love Me.” The campaign came about following…

Maryland Democrats really wants to tax Big Tech. A supermajority in the state’s legislature overrode Republican Governor Larry Hogan’s veto last week and enacted a first-in-the-nation tax on digital advertising, a market dominated by the most powerful companies in tech: namely, Google, Facebook and Amazon, who, critics say, have historically not paid enough in taxes….

Each Discord user has a username that is split into two parts: a regular username that can be changed at any time, and a tag that can’t be changed unless they’re a Discord Nitro subscriber. Our guide will show you how to change your username within the Discord mobile application. Note: These screenshots were captured…

Roku’s platform revenue, driven by Roku Channel advertising, leapt 81% in Q4 and 71% in full-year 2020.

Ed Helms’ advocacy goes back to his earlier days growing up in Georgia. His father was a beloved attorney with a deep sense of justice and active in progressive politics in the state, including lending support for former President Jimmy Carter and former Atlanta Mayor Andrew Young. Other building blocks for Helms include attending liberal…

The Trade Desk said its revenues grew 48% in Q4 and 29% for full-year 2020, despite a slowdown in ad demand attributed to the pandemic.

Maryland isn’t a merry land if you make most of your money off of digital advertising. This week, on The Big Story, we’ll look at the Old Line State’s new line of taxes. AdExchanger’s resident expert on all things legislative Allison Schiff drops by (Plot twist: SHE WAS ALWAYS HERE) to drop knowledge on how… Continue reading »

The post The Big Story: Tax Time! appeared first on AdExchanger.

Big-brand TV advertisers are now more likely to go to a TV network-owned streaming platform.

Plus: Google’s ad software, the future of space travel, and the Texas governor’s weird tune.

Though media agencies have not been affected, the entertainment conglomerate has reduced worldwide creative agencies from 3,000 to a few dozen as part of its aggressive corporate cost-cutting push,
reports Business Insider.