Two hundred and forty-three–that’s the number of soda bottles that appeared in Mountain Dew’s Super Bowl commercial this year. More than 500 people guessed the correct amount on Twitter, but because Ryan D. from Rochester, N.Y., guessed it first, he won the grand prize of $1 million, the beverage brand announced on Feb. 17. Mountain…
Can Do: Timely Tim Allen Show Celebrates American Ingenuity
The show is called “Assembly Required” and it is co-hosted by Tim Allen and Richard Karn, former co-stars of the old ABC DIY comedy “Home Improvement.”
‘It Could Backfire’: Ramifications of Facebook’s News Blackout and Google’s Dealmaking
Moves from Google and Facebook this week have publishers fretting as regulators globally follow suit. Google and Facebook took opposite approaches to Australia’s News Media Bargaining Code, which requires platforms to negotiate with publishers to display snippets of their content. Google’s decision to strike multi-million dollar deals with Australia’s leading news media companies for its…
Most Top Roku, Amazon Fire Apps Now Use IAB’s Mobile Programmatic Fraud-Fighting Spec
80% of the top 500 and 94% of the top 100 Roku apps, as well as 62% of the top 500 and 85% of the top 100 Amazon Fire TV apps, had app-ads.txt by the end of 2020.
Dilbert by Scott Adams for Fri, 19 Feb 2021
Chevrolet Launches TikTok Channel, Partners With Country-Trap Musician
Chevy is the first automotive brand to partner with a TikTok artist, Chevrolet’s Jennifer Hoffman tells “Marketing Daily.”
Facebook’s Block On News Sharing In Australia Has Familiar Ring
News outlets likely have seen a drop in web traffic following the move, which was more extreme than the company’s past efforts.
The AI Research Paper Was Real. The ‘Coauthor’ Wasn’t
An MIT professor found his name on two papers with which he had no connection. A different paper listed a fictitious author by the name of “Bill Franks.”
That’s Pretty Clucked Up; 3 Challenger Share Their Secrets: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Popeyes Trolled McDonald’s Chicken Sandwich Launch Site by Buying Up…
Popeyes Finds Bigger Fish to Fry—Literally—With Newest Menu Addition
It seems like another era now, but it was only a year and a half ago that Popeyes made national news with its public feud against Chick-fil-A over which had the better chicken sandwich. The merits of thick pickle slices and crispy batter aside, this war quickly took on socio-political implications. Critics pointing out that…