Twitter Looks to Help Creators, Publishers Monetize via Upcoming Feature Super Follows

Twitter discussed two upcoming features at its Analyst Day Thursday: Super Follows, a way for creators and publishers to monetize premium content; and Communities, aimed at enabling users of the social network to hone in on specific interests. The company did not offer a timetable on the debut of either feature. Product lead Kayvon Beykpour…

How Google’s Grand Plan to Make Stadia Games Fell Apart

The tech giant hired 150 game developers for Stadia Games and Entertainment, only to lay them all off. Sources say it never gave the studios a chance.

Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

Ikea is turning decluttering into a game with a new augmented reality “escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products. The entire experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a smartphone camera….

Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring

As part of a broad organizational restructuring aimed at improving marketing coordination across its brands, Hyundai Motor Company has named a new global chief marketing officer, effective this month. Top line The South Korean automaker promoted Thomas Schemera, former evp and head of product division, to CMO and head of its customer service division. He’s…

Artsy’s OOH Displays Spotlight Black Joy in Black History Month Campaign

Artsy has taken Black artwork on the road to spread a message of optimism this month. The online platform for buying and selling art teamed up with Outfront Media’s Moments by Outfront content and publisher platform to launch “Portrayals of Black Joy by Today’s Emerging Artists,” a Black History Month activation focused on positive portrayals…

How This Campaign Can Help Black Communities Rise Above Covid-19

Since the pandemic started, the grim data continues to show the devastation that Covid-19 has on America’s population–but especially among Black communities. Other minority groups have also been disproportionately affected by the pandemic. According to the Centers for Disease Control and Prevention (CDC), non-Hispanic American Indian or Alaska Native people had an age-adjusted Covid-19 hospitalization…

Profiles in Black Creativity: Winston Peters Creates Milestone Event for Kings Theatre

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re highlighting Winston Peters, founding partner of My?berLife Consulting Group, a consultancy based in New York. He’s also an adjunct professor at Manhattan College. Below, in his own words,…

Clubhouse: How to Turn Off Notifications

While Clubhouse lets users customize the kinds of notifications they’ll receive from the audio chat application (and choose how frequently to receive them), as of this writing, there is no way to turn off notifications completely from within the app (they can only be paused for up to a week at a time). If you…

AdColony Sells to Digital Turbine in an Estimated $400 Million Deal

Otello has agreed to sell its mobile advertising unit AdColony to Digital Turbine in an estimated $400 million deal. Digital Turbine, a Nasdaq-listed company that specializes in delivering content on Android devices, announced the agreement, brokered by investment bank Luma Partners, earlier this morning. While the transaction was announced as a “total estimated consideration of…