Month: February 2021

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today, we’re spotlighting Xavier Rivera, senior art director at Duncan Channon, and a campaign he worked at a previous agency, PPK. The campaign promoted the “Sea Turtle Sour,” a beer…

After first teasing it in November, Nielsen released its identity resolution solution for cross-platform measurement on Thursday along with a new cookieless mechanism for measuring campaigns across platforms. The feature, called Identity Sync, serves the function of a pixel without actually being a pixel. Instead of third-party cookies or device IDs, Nielsen’s ID resolution offering… Continue reading »

The post Nielsen’s ID Resolution Is Ready For Cross-Platform Prime Time appeared first on AdExchanger.

Given the higher frequency of natural disasters, from storms to wildfires, as well as warming temperatures and the pandemic, the environment and sustainability have been increasingly top of mind for consumers and the brands they choose. Enter haircare brand Prose, whose aim is not only to manufacture its products more sustainably but to customize each…

Few marketing tactics have become as common in recent years as the limited, “exclusive” product drop inspired by quickly snatched-up collaborations from brands like Supreme. Today, McDonald’s became the most recent brand to go the limited-release route with its Chkn Drop, which offered access to its new crispy chicken sandwich a day before public release….

The company has struck deals with several agencies in Europe, Asia and North America as part of a global growth initiative. More deals are in the works across India, China and other markets.

Vermont is known for a few things–and all of them seem quaint and a little bit hippy-ish, down to Bernie Sanders’ stylish mittens. But it’s also home to almost 40 B Corp Certified companies, including major household names like Ben & Jerry’s, Burton and Seventh Generation. Purpose-led agency KSV is part of that impressive mix….

Twitter responded to the recent increase in attacks against Asian communities by sharing ways for people to engage in allyship both on and off its platform. Program manager II, inclusion and diversity Marium R. Qureshi and program manager, global strategy and innovation Po On Yeung wrote in a blog post, “As anti-Asian racism and xenophobia…

In a blog post coinciding with its Q4 earnings announcement, Walmart said it will raise the minimum wage for 425,000 employees in its digital and stocking departments to between $13 and $19 per hour “based on the store’s location and market.” Top line While a spokesperson noted the average wage for Walmart’s hourly workers will…