Month: February 2021

Omnicom’s organic revenue fell during the fourth quarter of 2020, marking its third drop in a row due to the effects of Covid-19. Even so, it expects things to start looking up this year. The holding company, which owns agencies including BBDO, DDB and OMD, saw its organic revenue decrease 9.6% during the fourth quarter….

King’s Hawaiian is partnering with food personality Guy Fieri for the next year, showcasing the baker’s products as an “essential part of every sandwich.” This is King’s first cross-media marketing effort with a celebrity spokesperson at the center. The 70-year-old brand hopes to generate awareness of its sliced bread, mini sub rolls, hamburger buns, hot…

After George Floyd’s death last year, America faced a racial reckoning that resulted in brands making pledges to diversify management and the creators behind the products on their shelves. To elevate a new generation of diverse business owners, Lowe’s created its first virtual pitch program, Making It … With Lowe’s. The program offers diverse entrepreneurs…

When people hear the words “organic” and “sustainable” applied to items such as cleaning supplies and personal care products, there’s a tendency to assume that also means they’re both expensive and inferior in quality. Grove Collaborative, a company that delivers a range of natural household goods to customers’ doors, is working to change this perception….

The Climate Science Information Center Facebook introduced last September in France, Germany, the U.K. and the U.S. is being expanded to more countries and fortified with more features. Facebook said in a Newsroom post Thursday that the Climate Science Information Center was rolled out to Belgium, Brazil, Canada, India, Indonesia, Ireland, Mexico, the Netherlands, Nigeria,…

Did you know that Discord users can “pin” specific messages in individual channels to mark them as important? For instance, if a Discord server has certain rules for its users to follow, the server’s moderators may pin the message containing those rules so they can be easily referenced by anyone at any time. Our guide…

Fans of the Showtime series Shameless have tuned in to watch the Gallagher family’s antics for more than a decade. Now, as the cable network airs the 11th and final season of the Chicago-based drama-comedy series, fans can also join the Gallagher group chat. Showtime has launched a text message-based campaign to celebrate Shameless’ final…

The firm posted an 11.1% organic revenue decline last year but company execs expect to post positive results for full-year 2021.

This show is structured, written and produced just like a sitcom that would be made for any commercial-supported network such as CBS.

Identity Sync allows Nielsen to build deterministic matches between consumers and their ad exposures using “persistent identifiers as the connector to each conversion event.” Nielsen says the platform
is the industry’s first non-campaign-specific tag that doesn’t depend on device IDs or browsers.