Month: February 2021

Snap Inc. kicked off its first ever global business-to-business marketing campaign, “Meet the Snapchat Generation,” last August, putting the focus on the Generation Z and millennial generations in the Snapchat community. On Thursday, the company released new insights on the Snapchat Generation and its impact on the world, culled from a global study it commissioned…

The conference theme — the great reset — includes topics such as resetting the industry’s foundation based on addressability, privacy, identity and safety, as well as the progress made across the
industry and yet to come. Nobel Peace Prize nominee Stacey Abrams will take the stage, along with many others.

TikTok is entering the Octagon. The video creation platform reached a multiyear partnership with UFC to bring exclusive livestream content to fans globally. The @UFC account has over 6.3 million followers, making it the platform’s third most followed sports league, since joining in 2019. Behind-the-scenes footage, post-fight access, prefight access and other engagement with UFC…

The Australian government has vowed not to be cowed by Facebook’s action, which is in stark contrast to Google’s recent agreements to pay publishers. The law is expected to pass the Senate and go into
effect as early as next week.

One of the biggest questions dogging Unified ID 2.0 has been answered. Independent industry organization Prebid.org will serve as operator of the initiative. Unified ID 2.0 is a collective industry effort, originally spearheaded by The Trade Desk, to create an email-based alternative to third-party cookies. Prebid, which has roughly 100 member companies, is also the… Continue reading »

The post Prebid.org Will Operate Unified ID 2.0 And Make Sure It Remains Open Source appeared first on AdExchanger.

The Trade Desk is handing over control of Unified ID 2.0, a possible replacement to third-party cookies, to Prebid, a nonprofit organization working to standardize programmatic monetization. By the second quarter of 2021, Prebid will independently operate the technical infrastructure of Unified ID 2.0 and monitor the use of the technology. The goal is to…

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Of all the ethnographic research about how people’s media behaviors have changed during the COVID-19 pandemic, I find mobile to be one of the most interesting, and enlightening. Not because it exposed
any new epiphany, but because it reaffirms an ongoing development I believe defines mobile as a medium: It’s not one.