Month: February 2021

There are many ways to view Pearle Vision’s brand identity: It’s at once international, national and local; a retailer of fashion eyewear with a primary focus on eye care. When the coronavirus pandemic hit the U.S. almost a year ago, Pearle’s primary role as “the neighborhood eye care specialist” was even more central to its…

While other digitally native brands may have pioneered the buy-one-give-one model in which an item is donated to those in need for every item sold, it was Bombas that figured out how to create a profitable sustainable company–despite only raising $4 million in capital. The sock brand recently expanded into underwear, given it’s the second…

YouTube’s biggest scripted series ever, the Karate Kid spinoff series Cobra Kai, has since become a breakout hit on Netflix after YouTube waved goodbye to the show last year. But YouTube Originals programming chief Susanne Daniels isn’t sweating the loss of her highest profile show. At the Television Critics Association’s virtual winter press tour Wednesday,…

When Peacock debuted nationally last July, it was only able to offer up a modest lineup of nine originals after Covid-19 production delays limited the new service’s inaugural slate. But heading into spring, the streamer is finally serving up some more of the original series that NBCUniversal first announced when it unveiled plans for Peacock…

Popeyes has stood out in the marketing landscape in the last two years. From fried chicken sandwiches to joining the 2021 stock phenomenon, and decorating their New Orleans restaurants like Mardi Gras floats, Bruno Cardinali, Chief Marketing Officer of North America, has kept a close eye on pop-culture and successfully positioned Popeyes in the middle…

Shorts, YouTube’s answer to TikTok and Instagram Reels, will be coming to the U.S. in beta form in the coming weeks. The Google-owned video site began beta-testing Shorts in India last December, and chief product officer Neal Mohan said in a blog post that the number of Indian channels using Shorts has more than tripled,…

There are few brands more globally recognizable than McDonald’s–which makes refreshing any element of its famous branding a delicate, considerate and meticulous process. So it was no small task when, at the end of 2016, design agency Pearlfisher was appointed by the mega brand to take on the redesign of its packaging. The result, unveiled…

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re featuring Oriel Davis-Lyons, creative director at Spotify. Davis-Lyons is the founder of The One School, a free, 16-week portfolio school for Black creatives that he runs in partnership…