LinkedIn Details Initiatives to Help Covid-19 Vaccine Distribution

LinkedIn revealed two steps it is taking to help speed the distribution of the Covid-19 vaccine. Governments, healthcare organizations and pharmacies with hiring needs in direct support of vaccine distribution can post jobs free of charge on the professional network through May 15, for positions including medical assistants, pharmacy technicians and registered nurses. Those jobs…

6 Grocery Trends Brands Should Capitalize On

Everything we thought we knew about shopping habits and the grocery store has changed. We’ve come to expect arrows pointing one way down each aisle, plexiglass partitions between checkout counters and contactless payments. But, the pandemic has also deeply impacted consumers’ shopping habits: their needs and desires. While some consumers are focused on stocking up…

Google Provides ‘Significant Payments’ to News Corp in New Deal

News Corp has negotiated a three-year deal with Google where the tech company will make “significant payments” for its journalism across platforms. Top line As part of the deal, News Corp will contribute to Google’s News Showcase, which spotlights curated articles and offers short insights to readers. The partnership also includes the development of a…

Hulu Marketer Pato Spagnoletto Jumps to Discovery DTC as Global CMO

Discovery Inc. has poached another top Hulu exec as it continues to build out its fledgling Discovery+ streaming service. The company has hired Patrizio “Pato” Spagnoletto as global chief marketing officer, Discovery direct-to-consumer. Top line In the newly created position, Spagnoletto will oversee a unified global direct-to-consumer marketing organization as Discovery+ works to scale across…

Will Brands Start Monetizing Their Social Media Content?

There’s a new face on subscription social platform OnlyFans: fashion designer Rebecca Minkoff and her eponymous accessible luxury brand. Minkoff debuted her OnlyFans account last Friday to coincide with New York Fashion Week (NYFW). Since then, she has streamed behind-the-scenes footage from her latest show. Until now, the four-year-old social platform has had a reputation…

MDC Creates Holding Co. Media Role, Taps MediaCom’s McGlashan To Fill It

MDC Partners has named Deirdre McGlashan Chief Media Officer, a new holding company level role. She joins from GroupM’s MediaCom, where she was Global Chief Digital Officer.

Discord: How to Mark All Channels in a Server as Read

When new messages are shared in a Discord server’s channels, those channels will be highlighted so that members can quickly see which channels have new messages. If there are new messages in channels that you’re not interested in reading, you can mark all channels as read to stop the channels from being highlighted. Our guide…

Nestlé Trims Its Bottled Water Portfolio in $4.3 Billion Deal

Swiss CPG giant Nestl? is selling its North American water brands along with beverage delivery service ReadyRefresh to investment firms One Rock Capital Partners and Metropoulos & Co. for $4.3 billion. Top line In addition to ReadyRefresh, the sale encompasses eight water brands, including Poland Spring, Deer Park, Ozarka and Arrowhead, which generated sales of…

Why—and How—You Should Optimize Your Website for Bing

When we talk about SEO, it almost goes without saying that we’re talking about Google. Given this, you may have looked at the headline of this article and thought something along the lines of: “SEO for Bing? Should I also do SEO for AltaVista and Lycos while I’m at it?” There is a compelling case…