“Apple’s conduct violates current antitrust law and threatens to inflict irreparable harm on millions of everyday Americans,” antitrust attorney John Thorne argued in his prepared statement.
Holding Companies Put Some Numbers To 2020 Staff Reductions
Omnicom Group reported a headcount reduction for the year of approximately 6,000 and total severance paid of $150 million.
AT&T Spins Off Video Business, Starts Separate Company Named DirecTV
AT&T has finalized a $7.8 billion deal with investment asset company TPG Capital to start a stand-alone video company to include DirecTV.
Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, Experian Marketing Services President Genevieve argues for greater fragmentation of identifiers as the best path to herd immunity against future advertising disruptions. Instead of driving marketers to a single solution, she says Experian is focused… Continue reading »
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Will Ad Tech Changes Leave Publishers and Marketers Stranded on Apple Island?
Monolithic change will accompany Apple’s App Tracking and Transparency framework when enforcement begins this spring. Ad targeting, measurement, monetization and data will be stripped of their Rosetta Stone, Apple’s IDFA–and the app ecosystem eagerly searches for answers on how to drive and calculate ROI with advertising. As competing methodologies take root and begin to battle…
AdColony Is Being Acquired For $400 Million By Digital Turbine
Apparently ad tech is so hot right now that ad networks can get acquired in the year 2021 for hundreds of millions of dollars. On Friday, Digital Turbine acquired AdColony for $400 million from its parent, Norwegian internet company Otello Corp. (formerly Opera Software). The transaction is expected to close in March. Otello and Digital… Continue reading »
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Japan Reports Worst Ad Year Since Great Recession, 2020 Surpassed Declines Of Earthquake
Japan, the third-largest ad economy in the world, fell 11.2% in 2020 due to the severe impact of the COVID-19 pandemic on the nation’s macroeconomy, according to estimates released this morning by
Dentsu.
Dentsu.
The Rumored Apple Car Is Bad News for Elon
Plus: The Ford heir, presidential briefings, and a sad day for gadget lovers.
Five Steps Forward, One Step Back: U.S. Ad Economy Recedes 4.6% In January
After rebounding from the recession in August and expanding for the remaining five months of 2020, the U.S. ad economy got off to a wobbly start this year, with ad demand declining 4.6% in January vs.
the same month in 2020, according to a MediaPost analysis of the most recent data from Standard Media Index’s U.S. Ad Market Tracker.
the same month in 2020, according to a MediaPost analysis of the most recent data from Standard Media Index’s U.S. Ad Market Tracker.
2020 TV Ad Spending Falls 9%, Local Rises
In the wake of a pandemic-disrupted year and declining ad business, just of one six major TV platforms saw an uptick in ad dollars in 2020: local TV stations’ advertising. Local TV advertising was
8.3% higher to $16.25 billion, driven by record high political advertising spend. Total TV advertising saw a decline of 8.9% to $66.8 billion in 2020, according to Kantar.
8.3% higher to $16.25 billion, driven by record high political advertising spend. Total TV advertising saw a decline of 8.9% to $66.8 billion in 2020, according to Kantar.