Month: February 2021

And the beat goes on. iHeartMedia acquired programmatic audio marketplace Triton Digital from EW Scripps for $230 million on Wednesday, its second acquisition of a podcast tech company in less than four months. In late October, iHeart bought Voxnest, an audio technology company that provides analytics and programmatic advertising tools for publishers. The year before,… Continue reading »

The post iHeart Acquires Programmatic Audio Marketplace Triton Digital For $230 Million appeared first on AdExchanger.

Deirdre McGlashan is stepping into a challenging position as chief media officer at MDC Partners, a role that could become even larger with the potential merger of MDC Partners and Stagwell Group. “Even if that doesn’t occur, this was the logical next step in us going to market more effectively. We’ve created a culture of…

Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a DSP product team that employs a few hundred people, in an organization headed by Matt Battles, VP of multichannel advertising. Amazon confirmed the hires… Continue reading »

The post Amazon DSP Makes Two Key Hires As It Prepares To Accelerate appeared first on AdExchanger.

Goodway Group’s performance soared after it fed log-level data from PubMatic’s exchange into its DSP algorithm. By connecting to the supply-side platform, the agency’s algorithm could analyze more granular data, like why a client lost an ad auction and the price of the winning bid. And when it won an auction, the exchange shared information… Continue reading »

The post When Goodway Group Added Log-Level Data To Its DSP Algo, Performance Soared appeared first on AdExchanger.

A pre-upfront “new vision” event is slated, as well as announcing the hiring of former Turner TV networks senior ad sales executives.

News Corp. this morning announced what it described as a “historic” three-year deal with Google, ensuring it will receive “significant payments” from the search giant for its news sites’ content
worldwide, including Australia. While terms of the deal were not disclosed, the announcement comes as Google faces a potential stalemate with Australia, which recently passed a new law requiring
Google to negotiate fair payment for news it distributes from publishers Down Under.

The E.W. Scripps Company is selling Triton Digital to iHeartRadio for $230 million, the companies announced today. The deal is expected to close in the first quarter. Top line: Scripps, which bought Triton Digital in December 2018 for $150 million from private equity firm Vector Capital, is looking to shift its focus to its burgeoning…

Following a year of rollbacks for most major media, ad prices are poised to inflate an average of 3.0% worldwide this year, according to a forecast released this morning by ECI Media Management. The
increases, which range from as much as 3.6% for high demand medium digital video, to a decrease of 2.3% for magazines, reflects longer-term systemic media supply-and-demand patterns for the ad
industry.

When Madewell was trying to figure out who would be the face of its spring campaign, there was just one name that consistently came up: Issa Rae. CMO Derek Yarbrough said Rae’s career resonates with people because she’s “unapologetically herself,” fitting in with the clothing brand’s mission “to champion those who are living their most…

YouTube continues to build out a suite of ways to monetize commerce. Tests are underway to integrate shopping experiences that allow viewers to tap into the credibility and the knowledge of creators
they trust before making informed purchases directly on YouTube.