Radio and digital audio giant iHeartMedia has agreed to acquire audio media technology firm Triton Digital from E.W. Scripps Co. for $230 million. The deal solidifies iHeart’s dominance of the
marketplace.
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DoubleVerify Is Doubling Down On Performance Metrics With Mondelez
Performance measurement is a natural evolution of ad verification, according to DoubleVerify, which made its metric for measuring campaign effectiveness generally available on Wednesday. The solution, called Authentic Attention, was in beta since January. To power the tool, DoubleVerify is repurposing the more than 50 data signals that it already collects to determine media quality,… Continue reading »
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Roku To Produce Original Shows, Films
With aggressive advertising growth a core part of its strategy, Roku appears to be jumping feet first into the content business.
Pearls Before Swine by Stephan Pastis for Wed, 17 Feb 2021
Dilbert by Scott Adams for Wed, 17 Feb 2021
Men’s Wearhouse Gets a High-Tech Upgrade in 3 Next-Gen Stores
To complement more than 30 new digital capabilities introduced during the pandemic, Men’s Wearhouse recently opened the doors of what it calls its first next-gen stores, which reimagine the physical space at the heart of its transformation. There are currently two locations–one in Buford, Ga. and another in Shenandoah, Texas. A third store is slated…
Will Snapchat Spotlight Last Beyond Million-Dollar Payouts?
CJ OperAmericano became famous on Snapchat before that was really possible. She first started using the app in 2014, at age 17, to send handmade drawings to her older siblings. When her drawings became more intricate, she started posting some of them on her Instagram page, which caught a BuzzFeed contributor’s attention. Touting her as…
S4 Capital Continues Its Ambitious Evolution by Joining The Climate Pledge
After kicking off 2021 with acquisitions, Sir Martin Sorrell’s S4 Capital continued to build its corporate social profile by joining The Climate Pledge, co-founded by Amazon and Global Optimism in 2019. S4 is one of 20 new companies entering the organization, bringing The Climate Pledge’s signatory count to 53 companies worldwide, across 18 industries and…
Three Supply Path Optimizations That Brands Are Not Doing Right Now – And Could
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. Supply-path optimization (SPO) is yet another vague ad tech initialism, the definition of which changes depending on who is speaking. Most people think… Continue reading »
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Putting People First In The Data Debate
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arun Kumar, Chief Data & Marketing Tech Officer at IPG. The digital revolution that has transformed so much of our lives over the last 25 years is hurtling toward a… Continue reading »
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