Key insight: It’s time to invest heavily in digital service offerings, even if that means pivoting your business model somewhat.
The Political Making of a Texas Power Outage
Texas Cold’Em
Facebook Audience Network Rolls Out Information, Resources for App Developers, Publishers
Monetization platform Facebook Audience Network released a host of new information and resources Tuesday to help application developers and publishers grow their businesses. The new resources include: Gaming app monetization guides, aimed at helping developers unlock new sources of revenue for their games, monetize users properly and expand worldwide. Learning tools, including a glossary with…
People Seeking Distraction in Quarantine Turn to the World’s Bestselling Card Game: Uno
When the NBA put its players in a Covid-19 bubble in advance of the playoffs this summer, Milwaukee Bucks power forward Giannis Antetokounmpo found himself quarantined in Disney’s plush Gran Destino hotel in Orlando, Fla., with his NBA player brothers Thanasis and Kostas Antetokounmpo. For weeks, this “troika of Greek studs,” as sports publication ClutchPoints…
Spark Foundry Hires Industry Vet Jason DaWayne Smith
Publicis Media agency Spark Foundry is investing in optimizing its client service and media investment offering, hiring industry veteran Jason DaWayne Smith as president, diversified investments. In the role, Smith will be tasked with overseeing the optimization of Spark Foundry’s client services and media optimization, helping the agency develop the right methodology to provide clients…
TikTok Fashion Month Kicks Off, Runs Through March 18
TikTok Fashion Month is back, with celebrities, creators, fashion houses and the video creation platform’s community walking its virtual runway through March 18 via hashtags, livestreams and other initiatives. IMG is the official editorial partner of TikTok Fashion Month, and premium editorial content will be featured across the IMG network throughout fall and winter 2021…
22squared Promotes Erica Hoholick to President and COO
Erica Hoholick is taking on two new roles at Atlanta-based independent agency 22squared. The shop has promoted Hoholick, who joined 22squared a year ago as chief client officer, to president and the newly created role of chief operating officer. “Since being there [a year], I’m even more excited about what the potential is of the…
Popeyes Keeps Mardi Gras Afloat in the Face of Covid Parade Cancellations
Popeyes Louisiana Kitchen is trying to fill the gap left by canceled Mardi Gras parades in its hometown of New Orleans by festooning its locations to resemble the event’s famous floats. The pall cast by the coronavirus pandemic and its incumbent social distancing measures loomed over plans for this year’s Mardi Gras, threatening to squelch…
Univision Latest Presenter to Rejoin Upfronts Week in May
May’s upfronts week–which Covid-19 wiped out last year–is almost back at full capacity for 2021. Univision is the latest presenter to confirm that it will return to the annual tradition for TV advertisers and buyers. The company has set a virtual event for marketers on Tuesday, May 18–the same time that it would normally have…