When you think about the line of work Gail Tifford is in, it comes as no surprise that her persona is rich with positivity, authenticity, and raw human emotion. In our industry, displaying emotions can often be seen as an unfavorable trait. But on the contrary, it’s Gail’s superpower and the driving force behind her…
Reddit Removes 85M Pieces of Content in 2020, Up 62% Year Over Year
Reddit removed some 85 million pieces of content in 2020, up 62% compared with 2019, mostly for spam and content manipulation and not counting legal or copyright removals, which are tracked separately. The platform released its Transparency Report 2020 Tuesday, detailing changes to its policy that took effect last year and actions that were taken…
Road to Challenger Brands: Roblox Is Pushing the Evolution of the Internet
While building the Metaverse–an always-on virtual world where people work, play, learn and interact–is a daunting project, Roblox is doing just that. Every day, more than 36 million people around the globe log onto the platform to do a variety of activities, from attending a concert to skiing with friends and designing their own clothing…
Profiles in Black Creativity: Dotun Bello Shares a Message of Unity, Love and Home
Continuing Adweek’s Black History Month project with agency owner Derek Walker, highlighting the creative perspectives and successes of Black industry professionals, we look at the work of Forsman & Bodenfors creative Dotun Bello. His 2020 Black History Month project, “Descendants of Gods,” was designed to “share a very special sentiment with the African-American community: one…
Industry Preview: NBCUniversal’s Krishan Bhatia On The Future Of TV
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by ENGINE Media Exchange. NBCUniversal has aggressively developed technologies designed to help advertisers reach out to audiences across all platforms even before the 2020… Continue reading »
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Why Brands Are Excited as the US Rejoins the Paris Agreement
President Joe Biden faces some monumental challenges entering the White House, the most urgent among them addressing the human and economic devastation caused by the pandemic–and the botched vaccine rollout by the Trump administration. But it’s not the only destructive policy that Biden and his team have been left to unravel, namely the decision to…
This Relatable Kit Kat Ad, While Unofficial, Is a Master Class in the Power of Simplicity
LONDON–Ad industry pioneer Bill Bernbach famously argued that to be effective, advertising needs to get to the essence of something its audience knows to be true. Those words have rung true again this week after an ad, created as a mockup on spec for Kit Kat, went viral among ad industry professionals. The insight? That…
Crowdfunded OOH Campaign Draws Attention to the #FreeBritney Movement
Britney Spears has been held under a court-sanctioned conservatorship overseen by her father, Jamie Spears, since 2008. But the pop icon’s situation is suddenly changing, thanks in part to Hulu’s release of The New York Times Presents: Framing Britney Spears documentary this month. The production sparked a new public conversation about the singer’s legal battle…
Meet the Investors Taking Tips From Social Media | WSJ
Lincoln Project Pauses Fundraising Amid Harassment Scandal
Over the weekend, it shut down its donation page after reports of sex harassment at the organization. There have also been some reports alleging misappropriation of funds.