It could be that the makers of TV’s scripted shows are ambivalent about COVID — perhaps not unlike the way people in the real world are feeling about the pandemic these days.
Pearls Before Swine by Stephan Pastis for Tue, 16 Feb 2021
Dilbert by Scott Adams for Tue, 16 Feb 2021
How This Adidas Sneaker Designer Turned Her Creativity Into a Career
Victoria Adesanmi is not in the music business, but she can say she’s worked with Kanye West and Beyonc?. As a multidisciplinary designer based in Los Angeles, Adesanmi is part of a global team responsible for iconic work at Adidas. The Maryland native works as a color and material designer for the brand’s Statement division,…
If Work Is Going Remote, Why Is Big Tech Still Building?
Google, Facebook, and others promise more flexibility to work from home. But they’re charging ahead with plans for more offices.
‘Wackadoodle’ Comedy Meets Cannabis; How Indie Agencies Are Changing Marketing: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Cannabis Product Tie-In With Kristen Wiig’s Trippy New Comedy Highlights…
After Growing Commerce Sales by 67% Last Year, BuzzFeed Eyes a ‘Digital Shopping Mall’
BuzzFeed wants to think more like a retailer. Judging that the surge in online shopping is here to stay–even as stay-at-home orders ease–the site is investing in creating a more proactive, intent-based shopping experience. “The rationale is we know we drive a significant amount of demand through content, we have no intention of stopping that…
How To Fix Our Broken Approach To Privacy Protection Regulation
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Caller, CEO and founder of Overmore. GDPR and CCPA are still relatively new regulations, although the former was at least 10 years in the making. A lot of work, time,… Continue reading »
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Ads On Repeat – Avoiding Ad Repeat with Frequency Capping
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matthew Kenyon, VP of brand strategy, Stirista Over-the-top (OTT) and connected TV (CTV) are booming. Plus, a younger demographic is turning to newer services like HBO Max, Peacock and more. And advertisers are following… Continue reading »
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DTC Insurance Company Lemonade Uses Art To Connect With Its Youthful Customers
The insurance market is highly competitive, with big marketing budgets and highly recognizable mascots – like the Geico gecko and Progressive’s Flo. The direct-to-consumer insurance company Lemonade (which went public in July) started four years ago in New York City offering renters’ insurance – the type of $60 per year policies the big guys didn’t… Continue reading »
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