Month: February 2021

Last year, shops of all sizes made changes on the fly to weather continuous economic headwinds and changing client demands. Most managed to survive, and some even thrived. However, in the middle of it all was looming data from industry analyst Forrester: By the end of this year, 50,000 agency jobs at all levels will…

A look at vMVPDs’ shares of subscriptions and sign-ups, resubscribe and trial conversion rates, and more, courtesy of data from Antenna.

The new Maryland law imposes imposes taxes on companies that have more than $100 million in digital ad revenue.

On Friday Dentsu and Moat shared performance and verified general invalid traffic data from a campaign featured in the video game “Football Manager 21.” that ran in the U.K.

Here’s my back-of-the-envelope estimate for the paid vs. earned media mix the former President’s campaign used to incite the violent insurrection on our nation’s capital.

Agency owner Derek Walker and Adweek are continuing a series highlighting the creative perspectives and successes of Black industry professionals through the lens of their work. Each day of Black History Month, these inspiring stories show the impact this creativity has on audiences, culture and beyond. Find past profiles here. Today, we learn about Andr?…