To Succeed Without Cookies, Try Content Commerce

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mike Peralta, Global CRO, Future plc After a difficult 2020, the publishing world is bracing for an uncertain 2021. With ambiguity swirling around the future of the cookie and its potential replacement, many publishers,Continue reading »

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Welcome to the Club(house); Big Pharma’s Redemption: Thursday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. ‘Be Human and Be Fallible’: Brands Test the Waters on…

Retailers Embrace Black History Month as Consumer Demand for Diversity and Inclusion Increases

As the demand for action on diversity, equity and inclusion issues increases, retailers’ adoption of Black History Month has grown significantly in 2021–although until now, it has admittedly grown at a slow pace overall, considering it was officially recognized in the U.S. in 1976. This year, however, more retail brands are creating campaigns to elevate…

‘Be Human and Be Fallible’: Brands Test the Waters on Clubhouse

A pandemic Valentine’s Day is depressing enough without being rejected by strangers late at night on Clubhouse. Yet, in one “shoot your shot” room, in which users try to win a date on the audio platform, that’s exactly what happened. Stepping in to try and mediate the matter, pizza startup Slice saw an opportunity to…

Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation

On Dec. 8, 2020, a 90-year-old woman sat in a high-backed chair at the University Hospital in Coventry, U.K., and entered the history books. Her name was Margaret Keenan and, on that chilly Tuesday, she became the first person on the planet to receive a vaccination for Covid-19. Asked for a comment from the BBC,…

How The SPAC Boom Can Reshape The Digital Media IPO

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Patrick O’Leary, CEO at Boostr. If last year was any indication, 2021 is going to be the year of the SPAC for digital publishers. SPACs – or Special PurposeContinue reading »

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Apple iOS14 Changes: ‘Your App’ May No Longer Mean ‘Your Data’

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Ben Isaacson, Principal at Lucid Privacy Group. By now, you should be well aware of Apple’s imminent changes to its App Store terms that will require consent for ‘Tracking’ iOSContinue reading »

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