There are a lot of words that can be used to describe 2020. For Nancy Tortorella, Wavemaker’s U.S. chief client officer, one, in particular, comes to mind: “whiplash.” “We went from clients wanting to very quickly pull back on dollars to wanting to reinvest and then wanting to be smart about understanding trends, media consumption…
Breakthrough Media Agency of the Year PMG Weathered the Pandemic by Prioritizing People
Last year threw a Texas-sized wrench into media plans everywhere. But while businesses had to slam on the brakes and figure out how to react, Fort Worth, Texas-based PMG had a plan–one that didn’t involve furloughing or laying anyone off. Since the agency was built as a digital-first ecommerce-based company, it was easier to pivot…
Global Media Agency of the Year MediaCom Helped Clients See the Bigger Picture During Crisis
It’s one thing to espouse a “People first, better results” philosophy; it’s another to actually practice it in the middle of a global crisis. In 2020, MediaCom proved its devotion to that creed, deciding early on to invest in talent and save as many jobs as possible globally at the expense of short-term losses. “Our…
Infographic: Following Protests, Consumers Expect More From Brands This Black History Month
In a year that saw groundbreaking Black Lives Matter protests across the world, this Black History Month hits a bit differently for many consumers. According to data from analytics company Engine Insights, many of the talking points around diversity, equity and inclusivity that sprouted up earlier in the year are still fresh in people’s minds….
How Discovering Healthy Masculinity Impacted My Life and Work
I learned most of my lessons about manhood by observing men’s behaviors around me and absorbing the negative stereotypes depicted on my television screen of men who looked like me. A product of a single-parent home raised by an immigrant family, I was also encouraged to act manly and mature before I could grasp the…
Public Employee Unions Are Having a Fine Old Lockdown
Trump’s Non-Vindication
Profiles in Black Creativity: Clifton Simmons Helped a Chicago Museum With Marketing Push
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re spotlighting a campaign created by Clifton Simmons, a UX content strategist at Allstate. A few years ago, Simmons participated in a volunteer program run by Allstate that gives…
Real-Life Couples Reconnect in Diesel’s Covid-Era Campaign
Fashion marketer Diesel counteracts the loneliness of Covid-era isolation by capturing couples who are, well, recoupling–in steamy yet somewhat safe-for-work scenarios. The brand prides itself on tapping into the zeitgeist for its cinema verite-style advertising. That approach is front and center in the launch of its latest global campaign. The eight couples in this diverse…
