With Violence Against the Community on the Rise, Asian American Marketing Leaders Seek Action
Last year, as the Covid-19 pandemic gained its devastating momentum, another scourge emerged: racist attacks against America’s Asian population. The former administration’s language, fanned flames of anger and hate crimes. Over time, the stories about violence against Asian Americans became less frequent. It bubbled over in recent weeks in the lead-up to Lunar New Year….
The Times Is Changing, Badly
Unilever’s Debora Koyama on Putting Purpose at the Center of Everything
As Unilever’s first ever Chief Growth Operations Officer, Debora Koyama has a very simple, but important mission: unlock growth for the company. With more than 25 years of experience, Debora has worked for some of the biggest companies in the CPG space including Anheuser-Busch InBev, L’Or?al, Diageo, Mondelez International, and Kraft Foods. She left her…
Marketing is Seduction and Commerce is Sex for e.l.f. CMO Kory Marchisotto
Okay, so based on the headline, you should know and be warned you’re in for one helluva ride in this episode with e.l.f. CMO Kory Marchisotto. In fact, throughout this episode, Kory gives Heide and me a ton of headlines, including “Bright, Sassy, Badass” and “Curiosity, Courage, Conviction”– not to mention plenty of “elfisms” and…
Messenger From Facebook, Messenger Kids Roll Out Black History Month Sticker Pack
Messenger From Facebook and Messenger Kids released a limited-edition sticker pack to mark Black History Month. The stickers spotlight key community members from the #BlackBoyJoy, #BlackGirlMagic and #BlackHealthMatters movements who are harnessing their purpose and passion to redefine the future. More details are available here. The Messenger team also created a guide to help parents…
At Proto, a Consultancy Started by Former R/GA Leaders, ‘We Are Creating New Things’
In September, a slew of R/GA leaders–six, to be exact–left the agency to form an unnamed innovation consultancy. Roughly 100 days in, its founders have gotten around to sharing its name, Proto, in addition to details regarding how it will operate and work with clients. Proto is the latest in a string of consultancies that…
How Many People Participated in the Cuomo Cover-Up?
Facebook Details Efforts to Protect Myanmar Citizens in Wake of Military Coup
Facebook shared details on steps it is taking to support the citizens of Myanmar following the military coup that occurred there Feb. 1. Director of policy for Asia-Pacific emerging countries Rafael Frankel said in a Newsroom post that the social network’s primary objectives are to: Prevent online content from being linked to offline harm. Protect…
Brands’ AR Lenses on Snapchat Score Big on Super Sunday
More than 59 million Snapchatters in the U.S. engaged with augmented reality lenses on Super Bowl Sunday, and much of that engagement was with content from brands, as sponsored AR lenses saw over 200 million engagements from U.S. Snapchatters on game day. Snap Inc. creative strategy manager Christina Kavalauskas said in a statement, “The second…