After last year’s upfront season fell apart due to Covid-19, media companies are preparing for a more normal timeframe in 2021, including the return of upfronts week in May. Every upfront presentation this year is expected to be virtual, and Adweek’s calendar will keep you updated with everything you need to know about this year’s…
Poshmark Expands Into Pets to Show It Can Grow Post-IPO
Fashion resale marketplace Poshmark is adding a new pet category to cater to the animal lover in all of us. The move comes as pet ownership in the U.S. hits 67% and capitalizes on two recent trends: secondhand goods and pets. Poshmark is the latest retailer to expand its focus on pets, following the likes…
Truly Taps Drag Queen Monét X Change to Launch Iced Tea Hard Seltzer
Key Insights Mon?t X Change can finally add gold appraisal to the skills section of her resume. After winning RuPaul’s Drag Race All Stars, launching her own talk show and securing a network of superfans, she seems to be delving into yet another industry. The gold in question? Cans of Truly Iced Tea Hard Seltzer….
How 3 Brands Crafted Valentine’s Day Campaigns Reflecting the Times on Facebook, Instagram
Valentine’s Day is being celebrated differently this year, thanks to the pandemic, which makes Valentine’s Day marketing a little different, as well. Facebook shared three examples of brands finding creative ways to adapt via its platform and Instagram. Lingerie brand Adore Me sought out to portray normal, everyday people, rather than stereotypical “lingerie models,” turning…
Reddit’s Short Squeeze Saga Exposes Challenges and Opportunities for All Brands
As share prices have returned to earth for GameStop, AMC, Blackberry and other struggling brands caught up in January’s Reddit-fueled short squeeze stock frenzy, a clearer picture of their actual marketing strengths and weakness is emerging. The actions of individual investors, spurred by a populist revolt against hedge funds shorting stocks on a message board…
My Social Media Career Is Not a Side Hustle
I’ve worked in social media for five years, and I struggle with imposter syndrome in the job I do every day. I struggle to feel like I’m doing a real job that’s as important as other marketing jobs. Words matter. Suggesting that my full-time job could be someone’s part-time gig only perpetuates this stereotype that…
Profiles in Black Creativity: Erin Smith Sets Others on the Creative Path
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today, we’re spotlighting Erin Smith, writer at Instrument and founder of CreativGen, an initiative that educates high school students about careers in creative industries. The program connects agencies and brands…
Can a Pocket Translator Beat a Real Translator? We Tested It. | WSJ
Court Grants Biden Administration Request To Delay Decision About WeChat
At the request of the Biden administration, the 9th Circuit Court of Appeals on Thursday agreed to hold off on deciding a battle over the former administration’s attempt to ban WeChat.
Lowe’s Takes Customer Engagement Literally and Figuratively During Night of Lowemance
The list of possible Valentine’s Day gifts this year has expanded to include splash painting at a big box hardware chain, thanks to Lowe’s first-ever Night of Lowemance event. On Feb. 14, the retailer is inviting 50 couples to select stores in ten markets for what it calls a “one-of-a-kind Valentine’s Day experience” following “a…