Month: February 2021

Did you know that Discord allows you to change your notifications settings for each individual server you’re a part of? For instance, if you enjoy the content in one server more than another, you may want to receive more notifications from that server than from others. Our guide will show you how to change your…

Nadirah Mutala has always loved to face paint, but recently, this hobby has taken on a much deeper meaning. After using AfricanAncestry.com to learn more about her heritage, she was able to trace her DNA back to the Kru, an African tribe from present-day Liberia that is known for its body art. “That just really…

Starting Sunday (Feb. 14), Pinners can sashay down the virtual New York Fashion Week runway with Pinterest. The platform is working with creators and publishers to populate the Today tab atop its home feed with behind-the-scenes photos, collection reviews, interviews, street style ideas and other content. Editors from publications including Bustle, Byrdie, Harper’s Bazaar, InStyle,…

The Mobile Marketing Association (MMA), which in recent years gradually transformed its board to be predominantly composed of CMOs (vs. mobile media suppliers), this morning unveiled a new board
comprised of Chief Digital Officers of major marketers. The MMA’s new “CDO Board” is being chaired by Marc Speichert, the London-based CDO of consumer healthcare marketer GSK Consumer Healthcare.

The Canvas CEO says the agency will refocus its data analytics in a way that will integrate data science with behavioral science more holistically to reimagine the entire customer journey.

Let’s just say it: Most people don’t like to get involved with analytics. Even people with good aptitudes for analytics don’t care to read long dissertations unless they have to. Modern human beings are too busy to dig deep into every matter that they encounter. New generations are becoming exceedingly impatient and they won’t sit…

A number of recent trends in media-buying including the ascendance of procurement and shifts to machine-based programmatic buying may have appeared to have shifted industry perceptions of the value of
media as more of a commodity than a “quality,” a new study from consultant ID Communications indicates it has actually moved in the other direction over the past couple of years.

Pop star Michael Bubl? has graduated from the simple vandalism of his advertising past to breaking and entering in a new campaign for PepsiCo’s Bubly. The Canadian crooner gets caught in a warehouse defacing cans of Bubly in an ad breaking today featuring a security guard who has clearly lost patience. (This is a repeat…

More than half of the major presenters in May’s annual upfronts week for marketers will now be returning to their usual positions on the schedule in 2021. WarnerMedia said today it will host its upfront on the morning of Wednesday, May 19. The presentation will be “a virtual event to showcase its entire portfolio of…

Fox’s new “Cherries Wild” sounds an awful lot like “The Joker’s Wild,” a show that first came to TV in 1972.