Why Kraft Heinz Sold Planters Peanuts

Kraft Heinz has agreed to sell its nuts business, which includes most Planters and Corn Nuts products, to Hormel Foods, the Minnesota-based maker of Spam and Skippy peanut butter, for $3.35 billion in cash. Both parties expect the deal to close in the first half of 2021. “This is another momentous step in our rapid…

Verizon and Deloitte Team Up to Offer Retailers 5G-Powered Real-Time Data Platform

Verizon and Deloitte are bringing 5G service to brick-and-mortar retail with a new platform that promises to provide near real-time monitoring and analytics on everything from inventory stocking to cashier-less checkouts. The system combines Verizon Business’ wireless and mobile edge computing tech with Deloitte’s retail logistics software and will eventually cover a variety of use…

Ryan Reynolds’ Creepy Cookie Panda; Disney+ Nears 100 Million Subscribers: Thursday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Ryan Reynolds’ Maximum Effort Made Ads for (and Now Partially…

After 80 Years of Serving Farmers and Ranchers, Tractor Supply Has a New Target: Pet Parents

Tractor Supply Company, which describes itself as the largest rural lifestyle retailer in the U.S., is expanding its animal services–more commonly for horses, cows and chickens–by offering online pet prescriptions as well as on-demand veterinary advice on its app for dogs and cats. “Our customers can call, chat or email a team of veterinary professionals…

Dating App Users Discover Socially Distanced Dating Just in Time for Valentine’s Day

Valentine’s Day has come and gone, despite social distancing protocols limiting singles’ chance for romance. Even still, online dating apps had a record-breaking year, according to mobile analytics provider App Annie. Avoiding boredom appears to be behind that surge in dating app activity. According to App Annie’s research, audiences flocked toward anything entertaining during lockdown….