Chip and Joanna Gaines’ long-awaited Discovery cable channel, Magnolia Network, has a new debut date–but don’t expect to see it on linear for nearly another year. The lifestyle power couple’s Magnolia Network, which had been slated to premiere last October, will instead have a digital launch as part of Discovery’s new streaming service, Discovery+, on…
Discovery, Snapchat Team Up on Content, Advertising for Next 2 Olympics
The mere six-month gap between the rescheduled 2020 Summer Olympic Games in Tokyo and the 2022 Winter Olympics in Beijing provides a challenge in terms of content creation and advertising opportunities, and Discovery and Snap Inc. are teaming up to meet that challenge head-on. The two parties entered into a content and advertising partnership that…
Zynga Is Building Its Own Ad Network, Mulling M&A
Zynga might be in the market to buy some ad tech. The online and mobile gaming developer, which posted record Q4 earnings on Wednesday, fueled by an all-time best revenue and bookings quarter for Words With Friends, is in the midst of building its own ad network to expand its addressable market. Revenue for the… Continue reading »
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Facebook Defends Its Preventive Measures Leading Up to the Capitol Attack
Facebook found itself on the defense over its handling of groups prior to, during and after the violent attacks on the U.S. Capitol Jan. 6 during a press call to detail the release of its Community Standards Enforcement Report for the fourth quarter of 2020. Chief operating officer Sheryl Sandberg said in a livestreamed interview…
The Big Story: Changes In Exchanges
This week’s episode of The Big Story is brought to you by the letters M and A. Because if you haven’t heard, Magnite bought SpotX for $1.17 billion, and then District M and Sharethrough merged to form a giant exchange. So what’s going on? The team takes a look at both acquisitions, and digs into… Continue reading »
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Road to Challenger Brands: Hello Products’ Craig Dubitsky on Saving Marriages With Toothpaste
In 2009, Craig Dubitsky had a radical idea: Personal care products should be friendly to consumers, animals and the environment. Thus Hello Products–a line of natural personal care products including a charcoal toothpaste Dubitsky says you can eat–was born. And it is in delighting customers with affordable, cruelty-free, natural products that are made in America…
New Hallmark Channel Chief Touts Diversity Focus Following Controversy
It was just over a year ago that Hallmark Channel found itself in an unusual position: embroiled in controversy. In December 2019, the network sparked outrage for briefly pulling several ads featuring a same-sex couple kissing, at the same time it was weathering criticism for a lack of racial, sexual and religious diversity in its…
Ryan Reynolds’ Maximum Effort Made Ads for (and Now Partially Owns) a Booming Keto Cookie Brand
Add keto-friendly cookies to the growing list of Ryan Reynolds’ business pursuits–and a strung out panda to his voice acting resume (at least, we’re pretty sure that’s him). Reynolds quietly released Maximum Effort’s first ad for sugarless cookie brand HighKey on social yesterday ahead of today’s announcement that the production company is now a minority…
Discovery Joins Disney, ViacomCBS in Setting Upfronts Week Virtual Event
May’s upfronts week–which was canceled last year due to the pandemic–is rapidly roaring back to life. Following Wednesday’s announcements that Disney and ViacomCBS would resume the annual May tradition for marketers and return to their usual upfronts week spots to hold a virtual presentation, a third media company has joined them: Discovery Inc. The company…