Biden and Allies Stoked Vaccine Fears
‘Just Asking’ for Censorship
NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing
While purpose-driven marketing isn’t a new term in our industry, it’s taken on a significant new meaning in a COVID world. It isn’t enough to act on consumer’s behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels. At…
Exclusive: American Cancer Society Names Tombras as Media Agency of Record
Tombras’ new media agency of record assignment represents the Knoxville-based independent agency picking up an account previously held by a major holding company competitor. But for Tombras president Dooley Tombras, the win is also deeply personal. “Cancer has afflicted so many people in my family, including my dad who is the chairman at Tombras and…
Don’t Stress Me Out With Your ‘Stress’
Compare the stress of “self-doubt when deciphering a complex brief” to deciding if you should pull the plug on a patient.
The&Partnership Expands to West Coast With LA Office
It may seem strange for an established agency to open a new office when its employees will still be working remotely, but with vaccine distribution well underway, The&Partnership decided the time was right to invest in future growth. The agency is opening a new Los Angeles office to work with a growing roster of West…
Facebook Rejects One of Its Oversight Board’s Recommendations
Facebook and its independent content oversight board disagreed for the first time. Vice president of global affairs and communications Nick Clegg said in a Newsroom post Thursday that Facebook committed to take action on 11 recommendations by the board, but the company disagreed with one and would not take action on it. Facebook declared when…
AT&T Spins Off Pay TV Business As It Doubles Down on Streaming
AT&T is spinning off its traditional pay TV business, which includes the DirecTV, AT&T TV and U-Verse video services, into a separate company that will be jointly operated by AT&T and the private equity firm TPG, the companies said today. Top Line The new venture, in which AT&T will retain a majority stake, moves AT&T…
Nestlé’s AI-Powered Virtual Human Is Here to Answer Your Cookie-Baking Questions
Nestl? has deployed a new high-tech spokesperson to field all of your burning questions about baking its cookies. The snack giant rolled out an eerily lifelike virtual avatar this week that uses natural language AI and autonomous animation to answer basic questions about the company’s Toll House chocolate chip cookie recipe. The cookie coach, named…