For Jennifer Garner, joining an organic kid food brand in 2017 wasn’t just about finding a product she was passionate about–it was about being able to influence the direction of the companies she partnered with. “I enjoy the role of being a spokesperson or an ambassador for a company that I’m passionate about, but I…
Tullamore D.E.W. Will Welcome a Jameson to Its Family, Following a Name Change
William Grant & Sons’ Tullamore D.E.W. Irish Whiskey is welcoming a Jameson into its family for St. Patrick’s Day this year. No, the two iconic brands are not joining forces. Rather, as part of Tullamore D.E.W.’s annual O’Everyone St. Patrick’s Day campaign, one California resident with the last name Jameson who legally changes that name…
Facebook Releases Graph API v10.0, Marketing API v10.0
Facebook released Graph API (application-programming interface) v10.0 and Marketing API v10.0 this week and issued several reminders for developers on its platform. In order to avoid losing access to the Facebook Platform API, developers must complete Data Use Checkup within 60 days of being enrolled. They can do so via the My Apps page in…
Target Wants to Broaden Its Customer Base With New Apple Shop
While Macy’s turned a profit for the first time in three quarters, it and other mall-based department stores have new reasons to worry about their competitive positioning now that Target appears to be more visibly, um, targeting their customers. The value-oriented department store banner, historically thought of as more of a competitor to Walmart, unveiled…
StockX Auctions a Pair of Láolú Sneakers to Raise Money for Lena Waithe’s Charity
As Black History Month comes to a close, StockX is partnering with actor and producer Lena Waithe to support social justice activists and Black-owned businesses impacted by the Covid-19 pandemic. Top line The online marketplace worked with artist, musician and former human rights lawyer L?ol? Senbanjo to create a pair of custom Nike Dunk Lows…
R/GA Chooses Shannon Washington and Erin Lynch to Lead New York Creative Department
R/GA has tapped two of its creatives to take on elevated roles at the agency. Erin Lynch, who joined the shop more than a decade ago, has been named svp and executive creative director of its New York office. Shannon Washington, who joined R/GA last year, is taking on the same role. Together, the pair…
Brand-Related Topics Continue To Dominate Marketers’ Attention
The pandemic and its occupational disruptions have forced many businesses to shift from long-term brand health to short-term sales activation. This is a shortsighted look for quick wins when
attempting to stabilize or even grow your business.
attempting to stabilize or even grow your business.
As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People
Roblox, the online platform that launched in 2006, is one of the digital services that benefited from the pandemic, as reams of people, limited from gathering in person, replicated those experiences online. According to the platform’s first chief marketing officer Barbara Messing, who joined the Adweek Challenger Brands stage this week, 37 million people use…
Clubhouse: How to Change the App’s Notification Frequency
Did you know that you can control how frequently you receive notifications from the Clubhouse application? By default, the app’s notifications are set to a “Normal” frequency, but you can choose to receive notifications more or less frequently, depending on your preference. Here’s how this is done. Note: These screenshots were captured in the Clubhouse…
Busch, Nascar Will Let 1 Fan Name the Cup Series Race at Kansas Speedway May 2
What if Busch, the official beer of Nascar, told you that you could name the Nascar Cup Series race at Kansas Speedway May 2–for $1? The beer brand and the league teamed up on the contest, and the name chosen by the winning fan will become the official title of the May 2 race across…