Google’s Cookie Alternative FLoC Is Now Open to Third-Party Testing
Google Chrome’s proposed alternative to third-party cookies for ad targeting, known as FLoC, is now open to external testing in certain parts of the world. Initial testing of FLoC–short for Federated Learning of Cohorts–is taking place with a small percentage of users in Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, Philippines and the…
This Brand’s ‘Modern-Day Beauty Pageant’ Uses TikTok to Go Beyond Gender Stereotypes
Makeup can be a means of revolutionizing your own appearance. Now London cosmetics brand Revolution Beauty is working with TikTok to lead a resistance against traditional beauty standards with #CreatorRevolution, a “modern-day beauty pageant for the digital age.” A six-month campaign open to content creators around the globe, #CreatorRevolution rivals the conventions of processions in…
TikTok Joins Coalition to End Wildlife Trafficking Online
TikTok joined the Coalition to End Wildlife Trafficking Online, which was established by the International Fund for Animal Welfare, Traffic and the World Wildlife Fund in 2018. The group includes ecommerce, search and social platforms worldwide aiming to reduce online wildlife trafficking. TikTok global policy lead, illegal activities and regulated goods Luc Adenot and global…
The Company Behind NBA Top Shot Is Now Valued at $2.6 Billion
The NFT (non-fungible tokens) craze is in full swing and whether or not you think it’s a speculative bubble, there’s serious money in its leading platforms. Dapper Labs, the Canadian blockchain company behind NBA Top Shot, just announced $305 million in private funding led by investment management company Coatue Management, which values Dapper Labs at…
Ogilvy UK Chief Michael Frohlich Joins Weber Shandwick EMEA
Ogilvy U.K. CEO Michael Frohlich will return to his PR roots as he takes the unexpected step of becoming the CEO of Weber Shandwick EMEA. According to sources who asked to be anonymous, Frohlich resigned from his post two weeks ago to make the move out of the WPP creative agency, where he had previously…
How Yumi Co-Founder Found A Way to Spotlight Real Parent Pandemic Stories
As a journalist, it was the story she couldn’t stop thinking about. When Evelyn Rusli opened a Dropbox folder in 2017 that she received from her friend who had just become a first-time mom, she became immersed in a world of data and clinical studies related to the importance of nutrition during the first 1,000…
Marshawn Lynch Gets ‘Lost in the Crunch’ for Lay’s
Watch out, Skittles. NFL star Marshawn Lynch may have a new favorite snack. That’s because Lynch is making his third appearance in an ad for a Frito-Lay brand since September. This time around, the product in question is Lay’s Kettle Cooked Extra. According to a Lay’s spokesperson, the new chips have more flavor–and more crunch….
Exclusive: MediaCom Names First Chief Planning Officer
MediaCom has promoted Jason Lim to a newly-created role as the agency’s first chief planning officer. Effective immediately, Lim will be tasked with overseeing MediaCom’s full audience planning product, directing strategies into the agency’s media plans in support of measurable growth for clients. He will report directly to MediaCom U.S. CEO Sasha Savic. ‘The days…
Cameo: How to Set Birthday Reminders
Did you know that Cameo allows you to enter the birthdays of your friends and family so that you’ll receive reminders when their special day is coming soon? Here’s how to set birthday reminders in the Cameo application. Note: These screenshots were captured in the Cameo app on iOS. Step 1: Tap your profile picture…