Month: March 2021

In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of Research and Insights at Dotdash, talks about what shifted within her teams’ data-driven approaches.

The post Question of the Day: How did data shape content creation in a year of change? appeared first on Digiday.

A cannabis-infused beverage called Uncle Arnie’s Iced Tea Lemonade, wrapped in tie-dyed imagery and billed as “a trip worth taking, man,” packs a heavyweight boxer-level punch: 100 milligrams of THC per bottle, with express directions to “drink wisely, friend.” For reference, some of the best-selling weed-laced drinks fall somewhere between 2.5 milligrams and 10 milligrams…

As a longtime loud-and-proud stoner, Seth Rogen knows what he likes in his weed. In a word: potency. So, sorry newbies, but the Pineapple Express writer-actor isn’t catering to you with the launch of his Houseplant cannabis line, which officially makes the leap from its native Canada to the U.S. this week. In a clear…

Certain identifiers are helpful when it comes to navigating the massive beauty industry. We look for shampoo that is specifically formulated for thicker hair, lotion that alleviates dry hands, or foundation that’s seemingly more harmonious with our oily T-zones–anything that recognizes that we have unique qualities that we aim to either accentuate or mask. On…

Advertising’s diversity shortcomings aren’t limited to representation on-screen and within creative departments. Media budgets often fail to address the diversity of multicultural American audiences when it comes to where ads are seen. Multicultural groups represent around 40% of the U.S. population, according to U.S. census data from 2019. Despite that, only 5.2% of budgets are…